The ever-growing brand agency, Champions (UK) plc, which is located on the Leicestershire/Nottinghamshire border, has recently added premier waxing & beauty salon, nkd ( ) waxing, to its impressive portfolio of clients.
The agency, which offers a complete suite of branding services from marketing and advertising to web and creative, will be working with the Nottingham-based salon on the launch of a new branch in Leicester, managing their PR activity in the lead-up to the new salon’s opening.
nkd ( ), which has been established in Nottingham since 2009, specialises in advanced waxing treatments, for men and women, including intimate, facial and body waxing. The specialist salon, which also has an inhouse Lash & Brow bar, is launching a second salon located in Leicester’s vibrant city centre.
To maximise publicity around its expansion and new Leicester branch, the nkd team required a PR firm that was passionate about what the salon had to offer and could use out-of-the-box thinking to deliver exceptional results – cue Champions (UK) plc.
In its extensive search, nkd discovered the leading brand agency, and impressed with their experience, tasked Champions with gaining the salon wide-spread coverage in regional, national and industry press and publicising an exclusive launch party.
Speaking of Champions’ business pitch which subsequently landed the agency this new client, the salon’s owner and founder Rebecca Dowdeswell said: “The whole pitching process was just so polished with Champions. The agency’s total enthusiasm and passion came across in spades and they stood head and shoulders above the other agencies we were considering.”
With contacts in the beauty industry and endless contacts with some of the UK’s most established publications, Champions are the perfect agency to support the nkd business in its upcoming activities.
Matthew Hayes, Managing Director at Champions (UK) plc said of this new partnership: “At Champions (UK) plc, we have an extremely proactive public relations team who manage the press coverage and reputation of many top UK brands and we are thrilled to be working with a local business like nkd ( ). Just like us at Champions, the nkd team have an undeniable drive to succeed and flourish, and with this shared goal, we believe we can do some truly great and positive things for the company.”
nkd is offering 50% off all treatments booked at the new Leicester salon before the opening date of Friday 13th October using the code 50%-CH.