By Charlie Worrall, Digital Marketing Executive, Imaginaire

Working in a creative field doesn’t happen by chance. Years of study and research – not to mention a distinct disdain for formal attire – help you climb the ladder one rung at a time. But what happens when the creative tap runs dry? Amazing ideas you came up with at the drop of the hat are now replaced with crumpled pieces of paper being directed towards the bin. All while the clock is ticking as your client drums their fingers on the desk, waiting for the brilliance that you simply cannot give them.

Many barriers exist that can threaten your creative output. They are out to get us all, regardless of how many years you’ve spent working in the industry. Even if you have a really successful project, that doesn’t mean the next will follow suit. The only solution is to knock your creative barriers down as if you were playing a game of skittles.

It’s your turn to bowl and you’re required to aim the ball at the following…

Your Stress Levels

A recent survey undertaken by YouGov found that 74% of people have felt so stressed they have been overwhelmed or unable to cope. Given this survey was conducted pre-pandemic, it would be little surprise if that number isn’t more like 100% now.

Constant uncertainty and restrictions on how we carry out our everyday lives can soon affect your creativity too. After all, how can you let your imagination run wild while you are essentially being held captive in your living room, only dressed appropriately from the waist up on a Zoom call?

Stress of any origin isn’t a friend of creativity, because your brain goes into fight or flight mode and literally shuts off any non-essential processes. Then your sleep suffers and so does your diet. You don’t exercise which causes a lack of dopamine, etc. Therefore, finding a healthy output for your stress is the only way to truly rid yourself from it. Even a quick walk in the park will give you a change of scenery and will help your brain to relax, thus relieving some stress in the process.

A Lack Of Inspiration

Often, a lack of inspiration originates from playing it safe. It’s not a coincidence that ‘sameness’ and ‘lameness’ rhyme either. The likes of waking up at the same time and eating the same thing for dinner is terrible for fostering creativity. As Albert Einstein put it: “The definition of insanity is doing the same thing over and over again but expecting different results.” That’s why you need to be switching things up now more than ever.

While all of us might be experiencing physical restrictions right now, that doesn’t mean to say you can’t tap into the wealth of content that’s out there. Films, virtual gallery tours and books all exist waiting to be discovered. Just like a footballer is required to train to stay on top of their game, you are required to do the same within a creative sense too.

Mental Blocks

Sometimes no matter how much you try; the ideas just don’t flow. Anything you do come up with lacks gravitas or has been done before by someone bigger and better. The irony in this situation is that the more you try and force the idea, the worse the mental block becomes. In such a case the only thing you can do is stop. Even though it’s the very opposite of what your inclination tells you to do.

Creativity in itself is a free-flowing entity. Once you try to constrict it to some kind of production line most of us inevitably find ourselves a part of, the wheels are going to stop turning. The problem isn’t helped by the fact most of us are constantly wired to emails, notifications and bad news popping up on our phones. These in themselves can all create the mental block to begin with. That’s why restoring the balance is key and this starts by going back to the drawing board. You need to find exactly what it is that makes you tick to get the power switched back on.

Your Inability To Say No

No is such a finite word and one that Jim Carrey went to great lengths to tell us to avoid in Yes Man. Though in the end, his character realised that you just can’t say yes to everything and retain your sanity at the same time. Rather, it’s about learning to embrace when not to turn great opportunities down. Many people could do with channelling this ethos, especially as if you try and please everyone all of the time this ultimately comes at a cost to you.

How can your creativity thrive when you are constantly feeling stifled? Whether you picture a work or personal scenario here, you can’t be all things to all people all of the time. The more you continue to take from yourself the less you have to give. If anything, your creativity switches itself off as a warning sign in response to being overloaded. No is a powerful word though is one you shouldn’t be afraid to use when warranted.

The Bottom Line

Creativity has never been about following the rules or sticking to the same patterns. Yet that’s often what those who struggle with generating new or brilliant ideas often find themselves doing. The only way you can truly break out of a creative rut is to challenge yourself. It might seem like an impossible task in the current climate, but it’s one that is essential to be able to give yourself and your clients the best version of what you can do.