Increasing demand from hikers and outdoor enthusiasts, along with innovations in wireless cooking equipment, will fuel market growth.
Increasing demand from hikers and outdoor enthusiasts, along with innovations in wireless cooking equipment, will fuel market growth.
As per the newly released report on the outdoor cooking equipment market by Fact.MR, the global market is projected to be valued at US$ 8.53 Bn in 2022, and further expand at a CAGR of 8.1% between 2022 and 2032.
Additionally, Fact.MR, a market research and competitive intelligence provider, estimates the outdoor cooking equipment market valuation to reach US$ 18.53 Bn by the end of 2032, attributed to factors such as growing demand for outdoor cooking equipment from hikers and mountaineers who have taken up camping as one of their regular weekend activities.
In present times, most outdoor cooking equipment is made from low-profile composites, which, in turn, is creating a lot of rust when they end up in water after rigorous usage. This problem has been noticed by cooking equipment manufacturers and they are working towards manufacturing lightweight cooking equipment made from high-grade composites.
Wireless products in cooking are not new to the world. Wireless thermometers are in use to monitor food temperature. Wi-Fi grills give the freedom to control cooking without looking at it. It can increase or decrease temperature without being anywhere near the grill. Whether it is pellets, charcoal, or gas grills, a Wi-Fi grill is available in all these types.
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Key Takeaways from Market Study
“North America has remained the primary consumer of outdoor cooking equipment, with the U.S. leading from the front; there were over 94.5 million camper households across North America as of 2020-2021,” says a Fact.MR analyst.
Millennials in North America & Europe Fueling Demand for Outdoor Cooking Equipment
The growing trend of outdoor activities such as camping is significantly boosting demand for outdoor cooking accessories. A key driving force behind this surge is the millennial demographic in North America and Europe, which accounts for nearly 40% of all camping trips in these regions. Millennials are increasingly seeking immersive outdoor experiences, with food preparation being a central element—valued both for entertainment and personalized taste.
As summer camping becomes more popular, demand is rising for essential cooking gear including outdoor grills, ovens, fryers, steamers, and other accessories. This uptick in outdoor culinary experiences is expected to fuel consistent growth in the global outdoor cooking systems market.
Rising Meat Consumption in North America & Asia Accelerates Grill Market Expansion
Another strong growth driver for the outdoor cooking equipment market is the rising consumption of meat, especially across North America and Asia. In the U.S. alone, meat consumption has grown by 30 million tonnes over the past 50 years, and the preference for grilled meat continues to rise.
With consumers gravitating toward grilled meals and outdoor dining, demand is soaring for outdoor cooking devices such as electric grills, smokers, kettles, cookers, and ovens. The growing presence of open-air restaurants and a preference for outdoor social gatherings further contribute to the expanding market.
Smart Cooking Technology Enhancing the Outdoor Culinary Experience
In addition to traditional grills and ovens, the market is witnessing rapid adoption of smart outdoor cooking equipment. High-tech, customizable appliances—tailored to consumer needs—are becoming increasingly popular, with several manufacturers launching advanced, connected outdoor grills and ovens.
Other contributing factors to market expansion include the rising trend of outdoor family and social activities, a boost in e-commerce sales, and increasing accessibility of products through digital platforms. These dynamics are reinforcing the growth trajectory of the market.
Market Outlook
Driven by evolving consumer preferences and technological advancements, the global outdoor cooking equipment market is projected to reach a valuation of US$ 18.53 Billion by the end of 2032, showcasing strong growth potential in the years ahead.
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Winning Strategy
Manufactures should offer affordable products in high-growth markets and partner with retailers selling outdoor cooking equipment. They need to introduce new product designs in terms of portability and compactness to capture a higher market share and also collaborate with local players and end users to develop newer outdoor cooking equipment made from high-grade composite materials.
Trend of rental outdoor cooking equipment is booming, and industry leaders should tie up with local players to for the customization of products according to need of consumers. Besides, manufacturers should also focus on adding some digital features in smokers and barbecue grills.
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Market growth refers to the increase in demand for products or services in a specific market over time, often measured in terms of revenue or sales volume.
Technological innovation involves the development and application of new technologies to improve products, services, or processes, often leading to increased efficiency and market competitiveness.
Consumer demographics are statistical data about the characteristics of a population, including age, gender, income, and education, which help businesses understand their target market.
Market share is the portion of a market controlled by a particular company or product, expressed as a percentage of total sales in that market.
CAGR, or Compound Annual Growth Rate, is the mean annual growth rate of an investment over a specified time period, assuming the investment grows at a steady rate.
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