- Over 25% of successors think they will lose market share to new entrants
Of the next generation of leaders of family-owned businesses interviewed by Deloitte, 46% expects that the market in which they operate will face disruption in the next two to three years. 27% also expects to lose market share to new entrants. These are the results of Deloitte’s NextGen Survey.
Deloitte talked to 268 family-owned businesses and discussed specific challenges such as succession but also growth, strategy and the speed with markets change nowadays.
“The global economy is changing rapidly and fundamentally, due to the exponential speed of transformation in digital infrastructure, among other things. Quicker than ever, the past is being left behind—a tendency that in the perception of many goes against the tradition of family-owned businesses. That is why, especially now, it is important to listen to the leaders of the future,” says Walid Chiniara, partner and head of Family Enterprise Consulting practice, Deloitte, Middle East.
The next generation
The next generation of leaders of family-owned companies says they are well prepared to anticipate disruption. The survey and the conversations show that they have a clear picture of the direction in which their industry is moving and that they understand the nature of the disruptive forces in the market and in their company. They do indicate that they face two big challenges: the structure of leadership revolves too much around the family/management and there’s a lack of skills among staff to optimally perform in a disruptive environment (17% does not have the skills, 35% only partly has these skills).
Fast and agile
According to the next generation, the biggest disrupting factor for family-owned businesses is not market disruption (20%), but the changes in family relationships (24%). Succession is seen as the biggest disrupting factor by 14% of the interviewees. 73% states that succession is a natural moment of disruption.
The next generation is more aware of the meaning and effect of disruption than the previous generation. Interviewees indicate that the biggest advantage family-owned businesses have in times of disruption is that they are ‘fast’ and ‘agile’ when compared to other organizations.