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Home > Top Stories > DELOITTE ACQUIRES MARKET GRAVITY TO BOOST CREATIVE CONSULTING SERVICES

DELOITTE ACQUIRES MARKET GRAVITY TO BOOST CREATIVE CONSULTING SERVICES

Published by Gbaf News

Posted on June 9, 2017

4 min read

Last updated: January 21, 2026

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Deloitte, the business advisory firm, today announces the acquisition of Market Gravity, the proposition design consultancy.*

Founded in 2009 and headquartered in London with teams in New York, Edinburgh and Toronto, Market Gravity helps the world’s leading brands across multiple sectors including financial services, retail, energy, telecoms and automotive to create and launch innovative products and services.

Market Gravity’s rapidly growing team which combines consultants, designers, marketers, insight specialists and entrepreneurs will become part of Deloitte’s consulting business. Its two founding partners, Gideon Hyde, and Peter Sayburn, will also become Deloitte partners and continue to lead the team operating under the Market Gravity brand.

Market Gravity’s innovation and customer-led design skills, combined with Deloitte’s capacity for large scale digital transformation, will enable clients to reinvent their businesses for the future.**

Rich Hurley, technology consulting partner at Deloitte, said: “Having already collaborated on a number of projects in the past, Deloitte and Market Gravity have a proven ability to work together. The team at Market Gravity have a unique combination of insight, commercial and design skills that give clients confidence to take a big idea and launch it to market – much quicker than previously possible. Their entrepreneurial spirit is evident in all their work, and something we know that all our clients will love.”

Peter Sayburn, chief executive officer and founding partner at Market Gravity, said: “We are really excited to be joining forces with Deloitte. Excited about the growth opportunities it brings us as a business and the opportunities this creates for our clients around the world. Ultimately we’re extending our leadership in delivering big company innovation. Market Gravity’s impact, and the impact on our clients and their customers, will be bigger than ever before.”

Richard Houston, UK and North West European managing partner for consulting at Deloitte, concludes: “Today’s acquisition is an exciting announcement for the continued growth of Deloitte’s consulting business. The Market Gravity team will help boost our creative consulting services and position us as a true market leader in helping clients create and launch innovative products and services. In an age of rapid technological change and disruption, together we can help clients innovate and succeed in the digital era.”

Deloitte, the business advisory firm, today announces the acquisition of Market Gravity, the proposition design consultancy.*

Founded in 2009 and headquartered in London with teams in New York, Edinburgh and Toronto, Market Gravity helps the world’s leading brands across multiple sectors including financial services, retail, energy, telecoms and automotive to create and launch innovative products and services.

Market Gravity’s rapidly growing team which combines consultants, designers, marketers, insight specialists and entrepreneurs will become part of Deloitte’s consulting business. Its two founding partners, Gideon Hyde, and Peter Sayburn, will also become Deloitte partners and continue to lead the team operating under the Market Gravity brand.

Market Gravity’s innovation and customer-led design skills, combined with Deloitte’s capacity for large scale digital transformation, will enable clients to reinvent their businesses for the future.**

Rich Hurley, technology consulting partner at Deloitte, said: “Having already collaborated on a number of projects in the past, Deloitte and Market Gravity have a proven ability to work together. The team at Market Gravity have a unique combination of insight, commercial and design skills that give clients confidence to take a big idea and launch it to market – much quicker than previously possible. Their entrepreneurial spirit is evident in all their work, and something we know that all our clients will love.”

Peter Sayburn, chief executive officer and founding partner at Market Gravity, said: “We are really excited to be joining forces with Deloitte. Excited about the growth opportunities it brings us as a business and the opportunities this creates for our clients around the world. Ultimately we’re extending our leadership in delivering big company innovation. Market Gravity’s impact, and the impact on our clients and their customers, will be bigger than ever before.”

Richard Houston, UK and North West European managing partner for consulting at Deloitte, concludes: “Today’s acquisition is an exciting announcement for the continued growth of Deloitte’s consulting business. The Market Gravity team will help boost our creative consulting services and position us as a true market leader in helping clients create and launch innovative products and services. In an age of rapid technological change and disruption, together we can help clients innovate and succeed in the digital era.”