Global leader in influencing customer behaviour and driving customer devotion, Collinson Group, has appointed Richard Coleman as European Director, responsible for building and executing the strategy across the Group’s capabilities in Europe, and running the P&L across the region. He will also lead the expansion of Collinson Group’s global insurance and assistance business lines.

Coleman joins with strong leadership and insurance credentials having spent nearly 20 years at Zurich Insurance, most recently as managing director of the UK Commercial Broker business. He managed large multifunctional teams of over 1,000 people through both growth and transformation.

Richard will work closely with David Evans, joint CEO of Collinson Group, to continue the organisation’s global expansion, and help develop high performing teams in a collaborative and energising work environment. He will lead a team of around 500 people across Collinson Group’s key European territories consisting of France, Germany, Italy, UK, Spain, Benelux and the Nordics.

David Evans, joint CEO, Collinson Group, said: “We are delighted to have Richard join our senior team. With an ever-changing consumer landscape in an increasingly globalised world, fresh thinking is required to meet evolving customer needs and maintain strong growth. We have many exciting projects underway which reflect our ambition to deliver the best products and services for our customers. Richard brings the ideal skillset and experience to drive Collinson Group’s growth strategy in the region, and expand our insurance and assistance revenue outside of Europe.”

Richard Coleman said: “I am looking forward to becoming a part of this ambitious and successful team – Collinson Group is a world leader in the industry and has an excellent portfolio. While already established in Europe, there is clear potential for growth which would further cement Collinson Group as an organisation with truly global capabilities. We will be continuing our expansion in the insurance, loyalty and lounge sectors and I’m looking forward to the challenge.”