Published by Global Banking & Finance Review®
Posted on February 9, 2026
2 min readLast updated: February 9, 2026
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Dreame Technology aired a $10M Super Bowl ad to showcase its planned electric supercar, aiming to debut by 2027 despite U.S. market challenges.
BEIJING, Feb 9 (Reuters) - Dreame Technology, a Chinese maker of robot vacuum cleaners with an audacious goal to build electric supercars, ran a 30-second Super Bowl commercial showcasing its planned electric luxury car.
The Dreame ad, which cost $10 million to run according to a company press release on Monday, featured a vacuum cleaner, a lawn mower and a green supercar transforming into robots and tossing a flaming ball.
Last year, Dreame Technology said it would build "the world's fastest car," adding that its first pure electric luxury cars would debut in 2027.
Other Chinese tech companies like Xiaomi have made aggressive entries into the automotive sector. Xiaomi was an early investor in Dreame.
Dreame has said it is looking at building a plant in Brandenburg, Germany.
It is putting together a team of about 1,000 automotive professionals and integrating artificial intelligence and smart vehicle features into its cars.
The company sells vacuum cleaners, air purifiers and hair dryers among other things in the U.S. and unveiled its Bugatti-style EV sedans at the Consumer Electronics Show in Las Vegas in January.
But Chinese EVs are effectively banned from the U.S. market due to 100% tariffs, along with other restrictions.
"Dreame's 'Nebula' flagship concept car made a significant appearance on the international stage, showcasing its cutting-edge technology and demonstrating its commitment to dominating the U.S. market," the company said in a statement.
(Reporting by Ju-min Park, Qiaoyi Li and Kevin Krolicki; Editing by Thomas Derpinghaus)
An electric vehicle (EV) is a type of vehicle that uses electric motors for propulsion instead of traditional internal combustion engines, making them more environmentally friendly.
A Super Bowl ad refers to a commercial that airs during the Super Bowl, one of the most-watched sporting events in the U.S., known for its high production value and significant advertising costs.
Artificial intelligence (AI) is the simulation of human intelligence processes by machines, particularly computer systems, enabling them to perform tasks such as learning, reasoning, and problem-solving.
A market challenge refers to obstacles or difficulties that a business faces in the marketplace, which can include competition, regulatory issues, or changing consumer preferences.
A luxury car is a high-end vehicle that offers superior comfort, quality, and performance, often equipped with advanced technology and premium materials.
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