New location in FinTech hub Melbourne, will enable AutoEntry to accelerate growth in the region

AutoEntry, a global leader in automated data entry software for accountants and bookkeepers, has announced the opening of its Australian headquarters in Melbourne, Victoria. This launch will accommodate AutoEntry’s rapid growth in Australia and enable the firm to work more closely with its customers and partners in the country.

Situated in Melbourne’s eastern suburbs, the primary functions of the new site will be sales, product management and business development. Alongside AutoEntry’s European branches in Dublin and London, this third location furthers the firm’s commitment to helping accountants and bookkeepers automate back office processes and enhance productivity through digital working.

Brendan Woods, founder and CEO of AutoEntry comments, “We serve more than 2,000 accounting practices, through which over 28,000 businesses are set up on the platform worldwide. Firms come to us in order to work more efficiently through the elimination of manual data entry, and we’re quickly becoming the go-to solution provider of choice in our space. A growing proportion of our customers are now based in Australia, and leading activity for us here will be our new regional head of sales, Adrian Crome, who we’re delighted to welcome to the team as well.”

Seasoned industry professional, Adrian Crome, joins AutoEntry after serving terms as a senior sales advisor at Xero and Karbon.

Adrian Crome comments, “AutoEntry is a truly innovative and dynamic service provider and with its AI-based technology, it’s generating a significant amount of interest with local businesses. The maturity of the Australian market means there’s huge opportunity for growth as more businesses become aware of the considerable benefits from using purpose-built automated tools such as AutoEntry. I’m excited to join the firm at this time and to help support further international growth moving forward.”