Editorial & Advertiser disclosure

Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Business > ALIPAY AND NIELSEN REPORT: EMBRACING MOBILE PAYMENTS KEY TO ATTRACTING CHINESE TOURISTS

ALIPAY AND NIELSEN REPORT: EMBRACING MOBILE PAYMENTS KEY TO ATTRACTING CHINESE TOURISTS

Published by Gbaf News

Posted on March 3, 2018

7 min read

Last updated: January 21, 2026

South Korean President Yoon Suk Yeol defies questioning amid court rampage - Global Banking & Finance Review — This image captures the tension surrounding South Korean President Yoon Suk Yeol as he refuses questioning related to insurrection charges, coinciding with violent clashes involving his supporters at a court building. The escalating situation highlights the ongoing political turmoil in South Korea.

Nielsen and Alipay today jointly issued Outbound Chinese Tourism and Consumption Trends: 2017 Survey, providing in-depth analysis and deeper insights into the current consumption and payment behavior of Chinese tourists overseas, as well as assessing future trends.

According to the survey, a growing number of Chinese tourists expect they will utilise mobile payment methods when travelling, bringing their cashless lifestyle overseas.

Outbound Chinese tourism has enjoyed explosive growth over the past decade, and this trend has continued. China National Tourism Administration statistics show that Chinese tourists made 131 million trips overseas in 2017, an increase of 7% from 2016. Amongst these, Chinese tourists continue to increase spending during their trips. Data from the International Association of Tour Managers shows that overseas travel spending by Chinese tourists reached USD 261.1 billion in 2016, an increase of 4.5% year-on-year, and ranking first worldwide.

As European travel routes become better developed for Chinese tourists, nearly 40% of respondents traveled there last year. However the report finds that the UK is lagging behind France when it comes to attracting Chinese tourists. While France was the 10^th most visited country in the world by Chinese tourists, the UK missed out on a top ten position.

Ease of payments is also a leading factor when it comes to key purchase decisions for Chinese tourists:

During their most recent overseas trip, 65% of Chinese tourists paid for their expenses via mobile payment, while a mere 11% of their non-Chinese counterparts used mobile payments.
Meanwhile, 91% sampled claimed they would show greater willingness to spend and shop if overseas merchants accepted Chinese mobile payments.
Chinese tourists primarily use mobile payments for shopping, dining and purchasing entry tickets to tourist attractions when traveling overseas.
Chinese tourists primarily use mobile payments for shopping, dining and visits to tourist attractions when traveling overseas.

Other Key findings of the survey include:

Chinese tourism presents a lucrative opportunity for businesses:

Chinese tourists who took part in the survey visited 2.1 countries or regions in 2016-2017, and expect to visit an average of 2.7 countries or regions in 2018. Chinese tourists exhibit stronger purchasing power than non-Chinese tourists, spending an average of over £500 per person towards shopping on their most recent overseas trip. Non-Chinese tourists comparatively spend an average of less than £350.
As European travel routes become better developed for Chinese tourists, nearly 40% of respondents traveled there last year. However, while France was the 10^th most visited country in the world by Chinese tourists, the UK missed out on a top ten position.

Price is not a decisive factor when choosing travel destinations or tourist attractions:

When selecting travel destinations and tourist attractions, Chinese tourists care most about the beauty and uniqueness of tourist attractions (56%), followed by the local environment, which includes safety (47%), ease of visa procedures (45%) and friendliness of locals to tourists (35%). As disposable income continues to grow, cost is only the 5^th biggest consideration for Chinese tourists.
In comparison, cost is the second biggest factor for non-Chinese tourists, the report uncovered.

Li Wang, Head of Alipay EMEA, Ant Financial commented, “If UK merchants are to embrace the opportunities that come with increased tourism from China, it’s crucial that they get into the mindset of Chinese travellers. Providing products and services that are suited to their preferences is the best way for businesses including shops, restaurants, hotels and entertainment providers to market to Chinese tourists. But as this research shows, how they purchase is as significant as what they purchase for many Chinese tourists. When travelling, Chinese nationals expect the ease and simplicity of seamless, instant mobile payments, which they have access to at home; consequently UK merchants that embrace mobile payments will have more appeal to Chinese customers.”

Vishal Bali, Managing Director of Nielsen China said, “China has embraced mobile payments faster than any country, and will continue to lead the global charge in this regard. Mobile payment is on the rise globally, and will continue to support greater connectivity and efficiency across the commercial ecosystem.”

Nielsen and Alipay today jointly issued Outbound Chinese Tourism and Consumption Trends: 2017 Survey, providing in-depth analysis and deeper insights into the current consumption and payment behavior of Chinese tourists overseas, as well as assessing future trends.

According to the survey, a growing number of Chinese tourists expect they will utilise mobile payment methods when travelling, bringing their cashless lifestyle overseas.

Outbound Chinese tourism has enjoyed explosive growth over the past decade, and this trend has continued. China National Tourism Administration statistics show that Chinese tourists made 131 million trips overseas in 2017, an increase of 7% from 2016. Amongst these, Chinese tourists continue to increase spending during their trips. Data from the International Association of Tour Managers shows that overseas travel spending by Chinese tourists reached USD 261.1 billion in 2016, an increase of 4.5% year-on-year, and ranking first worldwide.

As European travel routes become better developed for Chinese tourists, nearly 40% of respondents traveled there last year. However the report finds that the UK is lagging behind France when it comes to attracting Chinese tourists. While France was the 10^th most visited country in the world by Chinese tourists, the UK missed out on a top ten position.

Ease of payments is also a leading factor when it comes to key purchase decisions for Chinese tourists:

During their most recent overseas trip, 65% of Chinese tourists paid for their expenses via mobile payment, while a mere 11% of their non-Chinese counterparts used mobile payments.
Meanwhile, 91% sampled claimed they would show greater willingness to spend and shop if overseas merchants accepted Chinese mobile payments.
Chinese tourists primarily use mobile payments for shopping, dining and purchasing entry tickets to tourist attractions when traveling overseas.
Chinese tourists primarily use mobile payments for shopping, dining and visits to tourist attractions when traveling overseas.

Other Key findings of the survey include:

Chinese tourism presents a lucrative opportunity for businesses:

Chinese tourists who took part in the survey visited 2.1 countries or regions in 2016-2017, and expect to visit an average of 2.7 countries or regions in 2018. Chinese tourists exhibit stronger purchasing power than non-Chinese tourists, spending an average of over £500 per person towards shopping on their most recent overseas trip. Non-Chinese tourists comparatively spend an average of less than £350.
As European travel routes become better developed for Chinese tourists, nearly 40% of respondents traveled there last year. However, while France was the 10^th most visited country in the world by Chinese tourists, the UK missed out on a top ten position.

Price is not a decisive factor when choosing travel destinations or tourist attractions:

When selecting travel destinations and tourist attractions, Chinese tourists care most about the beauty and uniqueness of tourist attractions (56%), followed by the local environment, which includes safety (47%), ease of visa procedures (45%) and friendliness of locals to tourists (35%). As disposable income continues to grow, cost is only the 5^th biggest consideration for Chinese tourists.
In comparison, cost is the second biggest factor for non-Chinese tourists, the report uncovered.

Li Wang, Head of Alipay EMEA, Ant Financial commented, “If UK merchants are to embrace the opportunities that come with increased tourism from China, it’s crucial that they get into the mindset of Chinese travellers. Providing products and services that are suited to their preferences is the best way for businesses including shops, restaurants, hotels and entertainment providers to market to Chinese tourists. But as this research shows, how they purchase is as significant as what they purchase for many Chinese tourists. When travelling, Chinese nationals expect the ease and simplicity of seamless, instant mobile payments, which they have access to at home; consequently UK merchants that embrace mobile payments will have more appeal to Chinese customers.”

Vishal Bali, Managing Director of Nielsen China said, “China has embraced mobile payments faster than any country, and will continue to lead the global charge in this regard. Mobile payment is on the rise globally, and will continue to support greater connectivity and efficiency across the commercial ecosystem.”