Editorial & Advertiser disclosure

Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Top Stories > ALIBABA GROUP GENERATED RMB 120.7 BILLION (USD 17.8 BILLION) OF GMV ON 2016 11.11 GLOBAL SHOPPING FESTIVAL

ALIBABA GROUP GENERATED RMB 120.7 BILLION (USD 17.8 BILLION) OF GMV ON 2016 11.11 GLOBAL SHOPPING FESTIVAL

Published by Gbaf News

Posted on November 15, 2016

6 min read

Last updated: January 22, 2026

NASA's next-generation SLS rocket preparing for Artemis I moon test launch - Global Banking & Finance Review — The image depicts NASA's colossal Space Launch System (SLS) rocket, set for its debut test launch as part of the Artemis I mission. The SLS aims to push the boundaries of space exploration, marking a new era of lunar missions.

Total GMV increased 32 percent YoY

Mobile GMV accounted for 82 percent of total GMV

Alibaba Group Holding Limited (NYSE: BABA) today announced that RMB 120.7 billion (USD 17.8 billion) of gross merchandise volume (GMV) was settled through Alipay on Alibaba’s China and international retail marketplaces on November 11, 2016. Mobile GMV settled through Alipay accounted for 82 percent of total GMV.

“This year’s 11.11 is a preview of the future of retail, where entertainment, commerce and interactive engagement intersect seamlessly,” said Daniel Zhang, chief executive officer of Alibaba Group. “From the kick-off of warm-up activities to last night’s countdown gala and all the way through the 24-hour global shopping festival itself, we’ve seen unprecedented engagement between consumers and merchants. 11.11 showcased how online and offline retail will be reinvented to offer brand new shopping experiences to our hundreds of millions of mobile, digitally savvy active users.”

Key highlights from the 2016 11.11 Global Shopping Festival

Total GMV settled through Alipay was RMB 120.7 billion (USD 17.8 billion), an increase of 32 percent compared to 2015[1]
Total mobile GMV settled through Alipay was RMB 99 billion (USD 14.6 billion), representing approximately 82 percent of total GMV, compared to 69 percent last year
Alibaba Cloud processed 175,000 orders per second at peak
Alipay processed more than 1 billion payment transactions in total, and processed 120,000 transactions per second at peak
Cainiao Network processed more than 657 million delivery orders placed on Alibaba’s China and international retail marketplaces

This year was Alibaba’s most global 11.11 shopping festival since the inception of the event in 2009, offering Chinese consumers access to brands and products from businesses of all sizes around the world. Highlights from the 2016 Global Shopping Festival include:

235 countries and regions with completed cross-border transactions
37% of total buyers purchased from international brands or merchants
Top countries selling to China by GMV included: Japan, United States, South Korea, Australia, Germany
Top US brands by GMV included: Apple, Nike, New Balance, Playboy, Skechers
Top European brands by GMV included: Siemens, Philips, Adidas, Jack Jones, Only
Top Japanese brands by GMV included: Uniqlo, Panasonic, Sharp, Sony, SK-II
Top Australian and New Zealand brands by GMV included: Jeanswest, UGG, Swisse, Macro, Blackmores

For additional content from the event, please follow the Alibaba Group official Twitter account at www.twitter.com/AlibabaGroup, or visit the Media Resources page on Alibaba corporate news site Alizila with background, factsheets and content related to this year’s 11.11.

GMV for the 11.11 Global Shopping Festival is the total value of orders settled through Alipay on Alibaba’s China and international retail marketplaces. It is reported on a real-time basis and includes shipping charges paid (where applicable). Transactions related to international brands, defined as brands created outside of Mainland China, and user data are limited to Tmall.

Data related to payment transactions and logistic orders are provided by Alipay and Cainiao Network respectively.

All GMV, mobile GMV and other figures presented in this press release are unaudited and subject to adjustments.

[1]Alibaba Group’s operating results disclosed in this press release are denominated in RMB; year-over-year comparisons and growth rates are calculated on the basis of RMB amounts and are not affected by foreign exchange rate fluctuations.

Total GMV increased 32 percent YoY

Mobile GMV accounted for 82 percent of total GMV

Alibaba Group Holding Limited (NYSE: BABA) today announced that RMB 120.7 billion (USD 17.8 billion) of gross merchandise volume (GMV) was settled through Alipay on Alibaba’s China and international retail marketplaces on November 11, 2016. Mobile GMV settled through Alipay accounted for 82 percent of total GMV.

“This year’s 11.11 is a preview of the future of retail, where entertainment, commerce and interactive engagement intersect seamlessly,” said Daniel Zhang, chief executive officer of Alibaba Group. “From the kick-off of warm-up activities to last night’s countdown gala and all the way through the 24-hour global shopping festival itself, we’ve seen unprecedented engagement between consumers and merchants. 11.11 showcased how online and offline retail will be reinvented to offer brand new shopping experiences to our hundreds of millions of mobile, digitally savvy active users.”

Key highlights from the 2016 11.11 Global Shopping Festival

Total GMV settled through Alipay was RMB 120.7 billion (USD 17.8 billion), an increase of 32 percent compared to 2015[1]
Total mobile GMV settled through Alipay was RMB 99 billion (USD 14.6 billion), representing approximately 82 percent of total GMV, compared to 69 percent last year
Alibaba Cloud processed 175,000 orders per second at peak
Alipay processed more than 1 billion payment transactions in total, and processed 120,000 transactions per second at peak
Cainiao Network processed more than 657 million delivery orders placed on Alibaba’s China and international retail marketplaces

This year was Alibaba’s most global 11.11 shopping festival since the inception of the event in 2009, offering Chinese consumers access to brands and products from businesses of all sizes around the world. Highlights from the 2016 Global Shopping Festival include:

235 countries and regions with completed cross-border transactions
37% of total buyers purchased from international brands or merchants
Top countries selling to China by GMV included: Japan, United States, South Korea, Australia, Germany
Top US brands by GMV included: Apple, Nike, New Balance, Playboy, Skechers
Top European brands by GMV included: Siemens, Philips, Adidas, Jack Jones, Only
Top Japanese brands by GMV included: Uniqlo, Panasonic, Sharp, Sony, SK-II
Top Australian and New Zealand brands by GMV included: Jeanswest, UGG, Swisse, Macro, Blackmores

For additional content from the event, please follow the Alibaba Group official Twitter account at www.twitter.com/AlibabaGroup, or visit the Media Resources page on Alibaba corporate news site Alizila with background, factsheets and content related to this year’s 11.11.

GMV for the 11.11 Global Shopping Festival is the total value of orders settled through Alipay on Alibaba’s China and international retail marketplaces. It is reported on a real-time basis and includes shipping charges paid (where applicable). Transactions related to international brands, defined as brands created outside of Mainland China, and user data are limited to Tmall.

Data related to payment transactions and logistic orders are provided by Alipay and Cainiao Network respectively.

All GMV, mobile GMV and other figures presented in this press release are unaudited and subject to adjustments.

[1]Alibaba Group’s operating results disclosed in this press release are denominated in RMB; year-over-year comparisons and growth rates are calculated on the basis of RMB amounts and are not affected by foreign exchange rate fluctuations.