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    1. Home
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    3. >Shein breached Swedish retailer Nelly's copyright, court says
    Headlines

    Shein Breached Swedish Retailer Nelly's Copyright, Court Says

    Published by Global Banking & Finance Review®

    Posted on October 3, 2025

    2 min read

    Last updated: January 21, 2026

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    Tags:retailersIntellectual propertye-commerce

    Quick Summary

    A Swedish court ruled that Shein's subsidiary infringed Nelly's copyright by using their photos without permission. The court ordered Shein to cover Nelly's legal costs.

    Shein breached Swedish retailer Nelly's copyright, court

    Shein's Copyright Infringement Case

    STOCKHOLM (Reuters) -A court in Sweden has found that online fast-fashion retailer Shein infringed on the copyright of smaller rival Nelly by using the Swedish company's photographs.

    The Patent and Market Court said on Friday that Shein's Ireland-based subsidiary, Infinite Styles Ecommerce, had without permission made copies of pictures owned by Nelly, and used them on Shein's Swedish website.

    "Infinite Styles Ecommerce has thus been guilty of infringing Nelly's exclusive rights to the photographs," the court said in the ruling.

    Details of the Court Ruling

    Nelly, which owns e-commerce platform Nelly.com and also has its own apparel brand, filed the lawsuit for copyright infringement in September 2024.

    The court said Nelly had requested a fine of 500,000 Swedish crowns ($53,400), which Infinite Styles Ecommerce did not object to.

    Reactions from Nelly and Shein

    "We are committed to protecting the rights of IP rights holders and take all claims of infringement seriously," said a Shein spokesperson. "The images in question were removed swiftly."

    Legal Consequences for Shein

    The court ordered Infinite Styles Ecommerce to pay Nelly's legal costs, plus interest.

    But it dismissed Nelly's claim against two other Shein entities - parent company Roadget Business and Dublin-based entity Infinite Styles Services - and ordered Nelly to pay those two firms' legal costs.

    "We welcome the part of the verdict that went our way, but are at the same time disappointed and surprised by the whole," said Nelly CEO Helena Karlinder-Ostlundh, adding that the company might consider appealing the decision.

    ($1 = 9.3657 Swedish crowns)

    (Reporting by Greta Rosen Fondahn and Anna Ringstrom, additional reporting by Helen Reid, editing by Essi Lehto and Terje Solsvik)

    Table of Contents

    • Shein's Copyright Infringement Case
    • Details of the Court Ruling
    • Reactions from Nelly and Shein
    • Legal Consequences for Shein

    Key Takeaways

    • •Shein's subsidiary infringed Nelly's copyright.
    • •The court ordered Shein to pay Nelly's legal costs.
    • •Nelly sought a fine of 500,000 Swedish crowns.
    • •Shein removed the infringing images promptly.
    • •Nelly may appeal the court's decision.

    Frequently Asked Questions about Shein breached Swedish retailer Nelly's copyright, court says

    1What is copyright infringement?

    Copyright infringement occurs when someone uses a copyrighted work without permission from the copyright owner, violating their exclusive rights.

    2What is intellectual property?

    Intellectual property refers to creations of the mind, such as inventions, literary and artistic works, and symbols, names, and images used in commerce.

    3What are legal costs?

    Legal costs are the expenses incurred in the process of legal proceedings, including attorney fees, court fees, and other related expenses.

    4What is e-commerce?

    E-commerce is the buying and selling of goods and services over the internet, including online retail and electronic transactions.

    5What is a court ruling?

    A court ruling is a decision made by a judge or court regarding a legal matter, which can include judgments on cases, orders, or decrees.

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