5 Brand Promotion Strategies to Try in 2020

Yes, we all know Brand Promotion Strategies are the key to making a successful brand but are still confused as to what exactly is to be done. Every day there are newer and newer techniques and strategies available on the internet, but no clarity on which one will actually work. But, don’t worry, today we are sharing with you the golden rule behind any brand promotion technique.

It is these simple 3 words: PRIORITISE YOUR CUSTOMERS!

Yes, we know that sounds very obvious, but the brand marketing world is evolving so much, with so many hacks and techniques to get instant followers, huge traffic etc. we are forgetting to create loyal and personalised relationships with our current and potential customers.

A Normal post vs a Guest post is like comparing the number of planets vs the number of stars in the sky.

Here are 5 simple ways in which you can not only promote your brand but also build long-lasting relationships with your customers!

• Personalised Customer Experience

Right from the minute a customer visits your website/social media page, ensure that your potential customer receives a personalised experience. Everyone loves feeling special! And you as a brand MUST capitalise on it. This can be done through simple ways like creating a custom chatbox on your website, giving multiple customisation options on your products, sending personalised notes and cards with your products etc. The easiest way to do this is through Positive Promotions. They’re a website which provides countless personalised products, which you can design as per your own need. So you don’t need to worry about how to design, then print, then package etc. They will do it all for you.

• Creating Engagement through Social Media

We have all been told that social media is one of the most important tools for marketing today. But everyone is doing it and you have to be different to build loyal customers. One thing most brands miss out on is engaging with your followers. Don’t just make a well-shot post about your product, advertise it and forget about it. Engage with your followers, treat them like your friends! One of the lesser explored social media by brands is Twitter, not only is it unsaturated with brands at the moment but also provides great scope for one to one engagement. So get yourself a Twitter handle today!

While you are at it, also post content that your audience can relate with, make them want to engage with your brand and know you better. The more they know and trust you, the higher the chance that they will purchase from you.

• Free Customised Incentives

As we mentioned, everyone loves feeling special and loves free gifts. But yes, we know there are budget limitations to how much incentives you can provide. What we want you to do, is to use your resources to the optimum level. This is where websites like Positive Promotions come in extremely handy. They offer something for every occasion and every budget range, provide customisation, and also provide free samples to test! So no hassles of receiving a bulk of faulty merchandise and then going over the whole process all over again.

Bonus Tip: Choose your free incentives wisely, select products which your consumers will regularly see and use, and remember your brand every time they do it (e.g. Stationery, Keychains, Sanitizers, Power Banks etc.)

• Events and On-ground Experiences

Everyone values physical, on-ground experiences more than virtual events or connections. This gives you a huge opportunity to make a mark through on-ground activity. Organise various events that suit your brand. From movie screenings, to organising a running club, to workshops, to flea markets — the possibilities are endless!

This is again where your brand merchandise will be great as a souvenir and a memory of your event for your guests (a.k.a. potential customers). What’s great about sites like Positive Promotions is that they even provide you with FREE design consultations which will help ensure you enhance the designs of your product and do not need a bigger design team to worry about.

• Influencer Marketing

Influencer marketing has brought so many smaller brands to notice and has shot up their sales. But gone are the days, where influencers could just recommend your product to their viewers, and that would be enough. The audience too is now aware and is not merely opting for “sponsored” paid ads by influencers. So no, don’t just send them your products and ask them to post about it, get influencers to provide value to your brand. Here are the simple steps to get your influencer marketing game strong:

1. Choose your influencer wisely: DO NOT just look for the numbers and reach, see if the influencer has the right audience for your brand.
2. Market your products to the influencer: If the influencers genuinely like your product, you have done more than half of your job. You just have to make them like your brand and products, and you will surely get better content delivered for your brand by them.
3. Engage with influencers on Social Media and otherwise: Don’t stop at them making a video or a post about your brand, always engage with their audience too. Remember, you end of the day want the influencer’s audience to like your brand. Try to also get them to your on-ground events and gift them your merchandise, this will ensure higher guest participation too!

Attaining the necessary reach is always tough but with the right kind of Guest post service it becomes easy

So these were the 5 ways in which you can promote your brand, and grow a loyal customer base. Your audience must be your topmost priority in every strategy. Marketing and brand strategy can feel like an expensive investment but using affordable and easy to use options like Positive Promotions will surely make your struggle easier.