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    1. Home
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    3. >UK's Dunelm flags quarterly sales upswing on winter, spring sales boost
    Finance

    UK's Dunelm Flags Quarterly Sales Upswing on Winter, Spring Sales Boost

    Published by Global Banking & Finance Review®

    Posted on February 10, 2026

    2 min read

    Last updated: February 10, 2026

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    Tags:retail tradeFinancial performanceUK economyconsumer perceptioneconomic growth

    Quick Summary

    Dunelm reported stronger Q3 sales following a 7.5% drop in half-year profit, attributed to strong winter sales despite earlier weak demand.

    Dunelm Reports Increased Sales Growth Amid Winter and Spring Boosts

    Dunelm's Sales Performance Overview

    Feb 10 (Reuters) - Britain's Dunelm flagged stronger sales growth in early third quarter on good winter sales and positive responses to its new spring ranges after the homeware retailer reported a 7.5% drop in half-yearly profit on Tuesday.

    Impact of Seasonal Sales

    Shares in the Leicester-headquartered company rose 2.9%.

    Financial Expectations for Fiscal 2026

    The company, which sells bedding, furniture, and other homeware, has been facing a tough demand environment as persisting cost‑of‑living pressures curb spending. The firm is pushing ahead with plans to open new stores and introduce new ranges in a bid to attract customers.

    Challenges in the Market

    Dunelm expects annual pretax profit to be in line with market expectations after warning last month that earnings would come in at the lower end of analyst estimates.

    Analysts, on average, expect pretax profit of 214 million pounds ($292.56 million) for fiscal 2026, according to a company-compiled consensus. That compares with 211 million pounds in fiscal 2025.  

    For the first half of fiscal 2026 ended December 27, the company reported a pretax profit of 114 million pounds, compared with 123.2 million pounds a year earlier, as sales slowed in the second quarter due to weak demand.

    ($1 = 0.7315 pounds)

    (Reporting by Nithyashree R B in Bengaluru; Editing by Subhranshu Sahu and Mrigank Dhaniwala)

    Table of Contents

    • Dunelm's Sales Performance Overview
    • Impact of Seasonal Sales
    • Financial Expectations for Fiscal 2026
    • Challenges in the Market

    Key Takeaways

    • •Dunelm reports stronger third-quarter sales.
    • •The company experienced a 7.5% drop in half-year profit.
    • •Sales slowed in the second quarter due to weak demand.
    • •Pretax profit was 114 million pounds for the half-year.
    • •Winter sales contributed to third-quarter growth.

    Frequently Asked Questions about UK's Dunelm flags quarterly sales upswing on winter, spring sales boost

    1What is pretax profit?

    Pretax profit is the income earned by a company before tax expenses are deducted. It reflects the company's profitability from its operations.

    2What is sales growth?

    Sales growth refers to the increase in sales revenue over a specific period, indicating a company's ability to expand its market presence.

    3What is half-yearly profit?

    Half-yearly profit is the total profit a company earns over a six-month period, providing insights into its financial performance during that time.

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