Published by TMR Research Insights
Posted on September 29, 2021
4 min readLast updated: February 1, 2026
The sugar free Twizzlers market is expanding due to health trends and flavor innovations, with a strong growth forecast from 2020 to 2030.
Sugar free twizzlers are one of the forms of candies that are twisted, long chewy products and are also available in various colors and flavors in the market. The first twizzlers that was launched in the market was of licorice, after continuous innovation manufacturers have introduced several flavors and sizes of twizzlers in the global market. The twizzlers are prepared from wheat flour, corn syrup, cornstarch, and sugar, and it also contains little amount of salt, palm oil, artificial flavor, citric acid, glycerin, soy lecithin, and potassium sorbate.
As twizzlers are one of the confectionery products, it is loaded with sugar, but due to increasing prevalence of diseases and side-effects of excessive sugar consumption manufacturers have launched sugar free twizzlers. In sugar free twizzlers, the normal sugar is replaced by sweetings agents such as maltitol, aspartame, sorghum syrup, stevia, maple syrup, and agave nectar among others. These sweetening agents do not add calories and provide great mouthfeel. These sugar free twizzlers are consumed as snacks and treats in theatres, or anywhere.
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The sugar free twizzlers market is primarily driven by increasing health concern among the consumers. The twizzlers are one of the candies that are consumed as treats among every age group, but due to high sugar content, consumers are eyeing on sugar free twizzlers. As sugar free twizzlers do not cause any harm to health and offer proper mouth feel. However, the increasing cravings for candies are also surging the demand for sugar free twizzlers across the globe. In addition to this, the technological innovations along with innovations in flavor, and texture are the major drivers for the sugar free twizzlers market. Due to the increasing availability of sugar free twizzlers in range of flavors propelling the overall demand across the globe and is foreseen to grow over the upcoming years.
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Based on nature, the global sugar free twizzlers market has been segmented as-
Based on flavors, the global sugar free twizzlers market can be segmented as-
Based on sweetening agent, the global sugar free twizzlers market can be segmented as-
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The key player operating in global sugar free twizzlers market includes Hershey Foods Corporation, Red Vines, Twizzlers, and Kenny’s Licorice among others.
For instance, Sugar Free Twizzlers offered by the Hershey Foods Corporation, have fewer calories as compared with its “regular” products. Though, sugar free twizzlers offered by the company contain sugar alcohols that are maltitol as a sugar substitute.
Sugar free twizzlers is one of the perfect snacks either for home or in the office. Due to the increasing demand for sugar free candies producers have started launching innovative products along with trending marketing labels and claims that includes non-GMO, organic, Kosher, and vegan among others. In addition to this, the manufacturers of sugar free twizzlers have also launched Keto sugar free twizzlers in the market.
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The article discusses the growth and trends in the sugar free Twizzlers market from 2020 to 2030.
What drives the demand for sugar free Twizzlers? Health concerns and flavor innovations drive demand.
Who are the key players in the market? Hershey Foods Corporation and Red Vines are key players.
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