Published by Global Banking & Finance Review®
Posted on January 28, 2026
2 min readLast updated: January 28, 2026
Add as preferred source on GoogleStellantis is enhancing discounts in France for 2026 to boost sales volumes, focusing on affordable models like Opel Corsa and Peugeot 208.
PARIS, Jan 28 (Reuters) - Stellantis will step up price cuts on new cars sold in France this year in a push to rebuild sales volumes, the group's largest European market, Stellantis France chief Xavier Duchemin said on Wednesday.
"This year, at Stellantis, we have decided to be more aggressive commercially," he told reporters. "We have started at the end of 2025 and we are amplifying the movement at the beginning of 2026. We are cutting prices, we are repositioning some brands. We take a bet, we need to get volumes back."
He cited three examples of discounts on small models: the Opel Corsa now sold at 15,900 euros ($19,051) or more, the Fiat Pandina, which starts at 9,900 euros, and the Peugeot 208, which is offered at a monthly leasing rate of 208 euros.
Four sources familiar with the matter told Reuters last month that new Stellantis CEO Antonio Filosa is prioritising vehicle sales growth over profits, including through lower-margin fleet sales, and focusing on affordable models to recapture market share in North America and Europe and regain the world's number-four automaker spot.
($1 = 0.8346 euros)
(Reporting by Gilles Guillaume, editing by Inti Landauro, Editing by Louise Heavens)
A price cut refers to a reduction in the selling price of a product, often used as a strategy to increase sales volume and attract more customers.
Sales volume is the number of units sold or the total sales revenue generated by a company within a specific period.
A leasing rate is the cost associated with renting a vehicle or property, typically expressed as a monthly payment.
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