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SMEs Can Compete with Giants Through Smart Digital Transformation, Says BruntWork CEO
Home > Business > SMEs Can Compete with Giants Through Smart Digital Transformation, Says BruntWork CEO
Global Banking & Finance Review®
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Byline: Jenny Valencia
Corporate titans deploy armies of technologists with million-dollar budgets to drive digital transformation from their gleaming headquarters. Meanwhile, small business owners stare at their laptops, wondering how they'll ever compete in this increasingly digital world.
This David versus Goliath scenario plays out daily across the global economy, but according to BruntWork CEO Winston Ong, the slingshot that modern SMEs need is not made of stone but of smart IT outsourcing companies and virtual talent.
"The digital playing field has never been more level than it is in 2025," says Ong, whose company has grown exponentially by helping small businesses access global talent pools. "SMEs don't need the massive IT departments or bloated budgets of their larger competitors. They need a strategic digital transformation that focuses on their core strengths while outsourcing everything else."
According to the latest data from Grand View Research, the global IT services outsourcing market is projected to grow at a CAGR of 8.6% from 2025 to 2030. This digital awakening comes at a critical time, with IT outsourcing spending as a proportion of IT operational budgets growing 45% between 2022 and 2023, according to Avasant Research.
Ong, whose company has scaled to over 1,000 active agents with an 181% year-over-year revenue increase, sees this as part of a fundamental shift in business operations. "We're witnessing the democratization of enterprise-grade technology. Cloud computing, AI tools, and virtual talent have removed the barriers that once gave large corporations an unfair advantage."
This transformation transcends merely adopting new technologies. It reimagines business models as a whole. SMEs can now turn to IT outsourcing providers for non-core functions, allowing them to focus on what truly differentiates them in the marketplace.
Smart SME owners identify which business functions form their competitive core and which can be handled by virtual specialists, much like chess masters who know when to sacrifice pawns to protect the queen.
"Most businesses fail not because they lack vision but because they spread themselves too thin," Ong observes. "When trying to be your own IT specialist, marketer, customer service rep, and product developer, something has to give."
Virtual assistants represent more than cost savings—though reducing staffing expenses by up to 70% certainly grabs attention. They provide access to specialized IT skills that most small businesses could never maintain in-house.
Technical support once represented a major competitive disadvantage for small businesses compared to corporations with 24/7 help desks. Today, outsourced IT teams provide round-the-clock technical support, managing everything from customer queries to system maintenance, often with better response times than their corporate counterparts.
"The customer doesn't know or care if your IT team is in-house or virtual," says Ong. "They only care about getting their problems solved quickly and professionally. IT outsourcing allows small businesses to deliver enterprise-level service without enterprise-level overhead."
This approach extends beyond technical support to virtually every aspect of business operations. According to BruntWork's 2025 survey, 70% of companies reported stronger performance within six months of outsourcing their IT needs.
Tech-enabled SMEs naturally face increased cybersecurity concerns. According to industry trends, data security has become a top priority, with companies following IT offshoring trends needing to comply with stringent regulations.
Ong acknowledges these risks but sees them as manageable with the right approach. "Working with established IT outsourcing partners actually improves security for most small businesses. We implement enterprise-grade security protocols that individual SMEs typically couldn't afford or manage on their own."
Digital transformation through IT outsourcing shows no signs of slowing through 2025. Cloud computing, data analytics, and virtual workforce solutions have changed from cutting-edge innovations to standard operating procedures.
Business owners who still hesitate to embrace these changes received a simple message from Ong, "In today's digital landscape, IT outsourcing would seem like oxygen for SMEs. Those who resist will find themselves gasping for air in a market that's evolving faster than they can adapt."
The future belongs to agile, digitally savvy small businesses that use global talent and cutting-edge technology to deliver exceptional customer value. Today's SMEs can survive and thrive against industry giants by focusing on core strengths and strategically outsourcing everything else.
The small business owner staring at their laptop may lack an army of in-house technologists, but BruntWork's IT outsourcing handling their technical support, system maintenance, and digital infrastructure can help them possess something potentially more valuable: the freedom to focus on what they do best.
Winston Ong puts it best, "Goliath may have size, but David has speed, and in this day’s market, the swift outmaneuver the strong every time."
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