SAS A LEADER: GARTNER 2017 MAGIC QUADRANT FOR DIGITAL MARKETING ANALYTICS

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Posted By Gbaf News

Posted on October 13, 2017

SAS A LEADER: GARTNER 2017 MAGIC QUADRANT FOR DIGITAL MARKETING ANALYTICS

SAS^® recognised for its ability to execute and completeness of vision

Measuring the effectiveness of digital marketing is among the most significant challenges for brands today. Organisations that tap into digital marketing analytics, which allows them a comprehensive view of which digital strategies are working, and which aren’t, have a noteworthy advantage. SAS^® Customer Intelligence, powered by predictive analytics and machine learning, helps marketers make smart, customer-centric decisions. And for the third consecutive year, SAS is a leader in Gartner’s Magic Quadrant for Digital Marketing Analytics.*

In addition to being positioned the highest in ability to execute, SAS believes its recognition is based on the suite’s flexibility and customisability, allowing an organisation’s data to be managed and presented in a variety of ways.

A pillar of the SAS Customer Intelligence suite, SAS Customer Intelligence 360, allows marketers to dig deeper into digital with practical self-learning (AI) applications and guided analytics.

“Competitor advantage is the number one goal for marketers. Digital customer data is the key to unlocking that success, and with analytics, marketers can take the appropriate action based on the insights generated,” said Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland. “We are proud that SAS’ analytics has been continually recognised for the work it is doing to aid in the design of smart marketing strategies, helping to create individualised experiences for customers.”

*Gartner, Magic Quadrant for Digital Marketing Analytics, Martin Kihn, Christi Eubanks, Lizzy Foo Kune, 4 October 2017

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