Business
Roblox lifts annual bookings forecast as in-game spending booms
Published by Jessica Weisman-Pitts
Posted on October 31, 2024
2 min readLast updated: January 29, 2026
Global Banking & Finance Review®
Company
Published by Jessica Weisman-Pitts
Posted on October 31, 2024
2 min readLast updated: January 29, 2026
By Zaheer Kachwala
(Reuters) -Videogame platform Roblox raised its forecast for full-year 2024 bookings on Thursday, as it continues to benefit from robust spending within its virtual worlds, sending its shares up around 7% in premarket trading.
Roblox’s free-to-play model has been attracting significant consumer spending on its platform despite a wider slowdown in gaming activity.
The company, which primarily relies on user-generated content, also has been trying to attract older users by incorporating more mature games on its platform in an attempt to tap into a wider player base.
Daily active users (DAU), a key metric that determines engagement, grew 27% – the highest growth rate in around two years – to 88.9 million in the quarter ended Sept. 30.
Roblox’s outgoing finance chief, Michael Guthrie, attributes the growth in DAUs and rise in the number of older users to improvements in the company’s search and discovery algorithms and frequent content updates from top developers and their games.
“We’re now matching users with content that’s just more interesting and relevant to them, and we’re doing that from a large and growing community of creators. That’s a very powerful dynamic,” Guthrie told Reuters.
Earlier this month, Roblox was the target of a short seller report by Hindenburg Research, which alleged that the gaming platform inflated metrics including user numbers, engagement, and was not a safe platform for children.
They’re short sellers with a clear agenda,” Guthrie said, adding that the company “categorically rejects the implications” that Roblox is dangerous to the community or it inflates metrics.
The company reported third-quarter bookings, which represents the sale of virtual currency, of $1.13 billion, beating the average analysts’ estimate of $1.02 billion, according to data compiled by LSEG.
It raised its forecast for full-year 2024 bookings to between $4.34 billion and $4.37 billion from its earlier projection of between $4.18 billion and $4.23 billion.
(Reporting by Zaheer Kachwala in Bengaluru; Editing by Vijay Kishore)
Daily active users (DAU) is a metric that indicates the number of unique users who engage with a platform or service each day, reflecting user engagement and activity levels.
Bookings refer to the total sales of virtual currency or in-game purchases made by users on a gaming platform, representing the revenue generated before any deductions.
User-generated content (UGC) refers to any form of content, such as text, videos, or images, that is created and shared by users of a platform, rather than by the platform itself.
A free-to-play model is a business strategy in which a game or application is offered for free, allowing users to access basic features while monetizing through in-game purchases or advertisements.
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