Editorial & Advertiser disclosure

Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Home > Top Stories > Research Now SSI Named a Google Measurement Partner

Research Now SSI Named a Google Measurement Partner

Published by Gbaf News

Posted on July 25, 2018

3 min read

Last updated: January 21, 2026

Moldovan leader discusses gas crisis in Transdniestria region - Global Banking & Finance Review — Image depicting the urgent gas supply crisis in Moldova's Transdniestria region, highlighting the call for assistance from the central government amid rising humanitarian concerns.

Partner Solution Powered by First-Party Data Enhances Measurement of Brand Lift Ad Effectiveness on YouTube

Research Now SSI, the global leader in digital market research data and data services, has been named one of the inaugural partners in Google’s new Measurement Partner Program.

The program gives advertisers a range of high quality choices for reliable third-party data and measurement solutions for transparent tracking of ad performance in an increasingly complex marketing environment. The partners were selected based on their ability to meet Google’s rigorous standards for quality and accuracy, as well as for compliance with data privacy standards.

The new program aims to deliver a choice of trustworthy measurement options across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution and marketing mix modeling.

Research Now SSI’s ADimension® solution is approved specifically for measuring digital brand lift ad effectiveness on Google’s YouTube marketing platform. Powered by Research Now SSI’s extensive global data asset, ADimension will help YouTube advertisers better understand the performance of their digital ads and audiences, for better return on their investments and stronger brand relationships. One of the world’s largest first-party data assets, Research Now SSI’s permissioned, opted-in research data, enriched by integration with other data sets, represents the authentic voice of the consumer. Outside of YouTube, ADimension measures cross-media ad effectiveness, both online and offline.

“We are gratified and delighted to be recognized by Google as part of this innovative step forward in bringing high-quality, transparent measurement to advertisers,” said Gary S. Laben, CEO of Research Now SSI. “The time has come to propel data-driven marketing toward fulfilling its promise for better accuracy, performance and customer relationships. We look forward to continued close collaboration with Google as we work to expand our initial step with them to channels beyond digital.”

Partner Solution Powered by First-Party Data Enhances Measurement of Brand Lift Ad Effectiveness on YouTube

Research Now SSI, the global leader in digital market research data and data services, has been named one of the inaugural partners in Google’s new Measurement Partner Program.

The program gives advertisers a range of high quality choices for reliable third-party data and measurement solutions for transparent tracking of ad performance in an increasingly complex marketing environment. The partners were selected based on their ability to meet Google’s rigorous standards for quality and accuracy, as well as for compliance with data privacy standards.

The new program aims to deliver a choice of trustworthy measurement options across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution and marketing mix modeling.

Research Now SSI’s ADimension® solution is approved specifically for measuring digital brand lift ad effectiveness on Google’s YouTube marketing platform. Powered by Research Now SSI’s extensive global data asset, ADimension will help YouTube advertisers better understand the performance of their digital ads and audiences, for better return on their investments and stronger brand relationships. One of the world’s largest first-party data assets, Research Now SSI’s permissioned, opted-in research data, enriched by integration with other data sets, represents the authentic voice of the consumer. Outside of YouTube, ADimension measures cross-media ad effectiveness, both online and offline.

“We are gratified and delighted to be recognized by Google as part of this innovative step forward in bringing high-quality, transparent measurement to advertisers,” said Gary S. Laben, CEO of Research Now SSI. “The time has come to propel data-driven marketing toward fulfilling its promise for better accuracy, performance and customer relationships. We look forward to continued close collaboration with Google as we work to expand our initial step with them to channels beyond digital.”