Published by Jessica Weisman-Pitts
Posted on November 14, 2022
2 min readLast updated: February 3, 2026
Promote.io, the online marketplace for nano influencers and brands to connect, is pleased to announce it has launched its website. Promote.io aims to revolutionise the influencer marketing industry by making it accessible to everyone.
Promote.io is a social media marketing platform that provides a straightforward route into the rapidly expanding influencer marketing industry for brands hoping to grow their online presence and maximise their social media channels. The concept has helped Promote.io to open up the industry to businesses of all sizes that want to incorporate influencer marketing into their strategies.
The Company uses a precise filtered search mechanism to identify the most suitable influencers to promote brands. Promote.io stands out from its competitors by offering access to influencers with fewer than 10,000 followers that, according to independent research[i], have the highest engagement with their audiences, and are more likely to drive behavioural change amongst the followers, try new products and purchase new brands they hadn’t previously heard of. Increased engagement with customers and affordable pricing means businesses registered on the platform will get the maximum return on investment from their marketing budget.
Promoting LinkedIn marketing is another feature that promote.io has chosen to incorporate. This is one of the few social media platforms that have not yet seen a boom in influencer marketing. However, the potential is certainly there due to the highly specific nature of audiences, which is likely to provide increased engagement rates. Promote.io is also hoping to encourage sustainable/charitable start-ups to sign up and will have many features in the pipeline that should help them to achieve their goals.
The CEO at Promote.io commented:
“We are aiming to make Influencer Marketing more accessible to business owners and we are really trying to make a big impact in the LinkedIn influencer and Nano influencer Industries. We are also planning on pushing the sustainable/charitable potential of the website and we have some upcoming additional features planned that will help us to achieve this goal.”
[i] Putri et al. Identify the Role of Nano Influencers in E-WOM Engagement in Social Media on Buying Interest, 2020.
Influencer marketing is a form of social media marketing that involves collaborating with individuals who have a significant following to promote products or services.
Nano influencers are social media users with a small but engaged following, typically fewer than 10,000 followers, known for higher engagement rates with their audience.
Social media marketing is the use of social media platforms to connect with audiences to build brands, increase sales, and drive website traffic.
A marketplace platform is an online service that connects buyers and sellers, allowing them to transact and interact in a digital environment.
Sustainable marketing focuses on promoting products and services in a way that is environmentally friendly and socially responsible.
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