Display, Mobile, and Video advertising intelligence platform will use the funds to expand globally.

Pathmatics, a leading intelligence platform to the online advertising industry, announced today a Series A investment of $3 million led by digital media technology investor Bertelsmann Digital Media Investments (BDMI). Additional funding came from existing investors Upfront Ventures, Karlin Ventures, Baroda Ventures, Double M Partners, Daher Capital, and two new investors, Wavemaker Partners and Manatt Venture Fund. The financing will be used to fund Pathmatics’ continued global expansion and for further investment in its proprietary PathSource™ technology. Sim Blaustein, Partner at BDMI, has joined Pathmatics’ board of directors.


“As part of a global media company, we see first-hand that the digital advertising ecosystem is growing more complex and opaque,” said Sim Blaustein. “Pathmatics provides transparency as well as the industry’s best intelligence on where, when, how, and for how much every ad gets placed. Pathmatics has rapidly developed a unique position in the fast-growing market for programmatic ad intelligence and is a great example of the innovative companies in the digital media landscape that we seek to invest in.”

“We see growing demand from agencies, advertisers, publishers and ad tech companies for the unique transparency Pathmatics delivers,” said Gabe Gottlieb, Co-founder and CEO of Pathmatics. “This investment allows us to accelerate our technology innovation and expand our footprint globally.”

Founded in 2010 with headquarters in Santa Monica, CA and offices in New York, Pathmatics is used by agencies, publishers, advertisers and ad tech companies globally to analyze and optimize their digital advertising strategies and operations.

Since its first paying customer in 2011, Pathmatics has experienced triple-digit yearly recurring revenue growth with customers representing hundreds of major brands, publications, and ad tech platforms. With its patent pending PathSource technology, the company is uniquely positioned for growth among analytics and intelligence platforms.


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