One platform approach brings efficiency and customer service excellence

FinancialForce, the leading cloud ERP provider on the Salesforce App Cloud, today announced that NewVoiceMedia, a global sales and services communications platform built on the Salesforce App Cloud, has selected its platform to manage its financials. NewVoiceMedia, which has previously used Sage for financial management, adopted FinancialForce to strengthen the way it serves its customer base by unifying all of its business data on the same platform via FinancialForce. This enables the organisation to realise its vision of having a single point of truth from all its data, whether customer, employee or financial.

As a Salesforce ISV, NewVoiceMedia, like FinancialForce, is built on the Salesforce App Cloud and manages its customer data on the platform. It has now switched its financial systems from Sage and Midas to FinancialForce Accounting and FinancialForce Revenue Recognition. This comes after seeing similar benefits from moving its HR system to run on FinancialForce HCM and managing projects with FinancialForce PSA, all on one platform.

“We needed a system that could scale with us as we continue rapid growth as a business and one which allows us to truly see a whole picture of our customers, combining the information we already house in Salesforce,” commented Justin Wheatley, RVP Financial Systems at NewVoiceMedia. “It is already helping us to think differently about how we do things as a business and as we continue to invest in the platform, we will further enhance the insights we have to drive further business success. Adding financial applications to those already in use with FinancialForce was the next logical step.”

Adrian Ivanov, Chief Customer Officer at FinancialForce added, “More so than ever, the customer is key in today’s business world. NewVoiceMedia is a perfect example of a company centered around its customers. Already making good use of the Salesforce platform to improve the front office, it makes sense to move more of its back office functionality with financial management, onto the same platform, allowing data to work seamlessly together to improve business performance and the service it offers to its customer base. It is always rewarding to enable businesses to focus less time on processes and more on strategically driving the business forwards.”

The transformation in the NewVoiceMedia finance team has brought many improvements. No longer does reporting involve pulling data from three separate systems, including some manual exports which left room for error. The previously lengthy and unwieldy process is now standardised, more efficient and automated to show one true version of the truth.

The company can produce accurate revenue forecasts, vital for business growth and investor data to secure funding rounds, for example. It also has the ability to scale globally with the multi-country, multi-currency and multi-product model. Recognising monthly revenue can now be achieved with one click of a button, a process that used to take nearly two days. Additionally, month end close is now 1-2 days faster due to all information being held on the same platform. NewVoiceMedia is also able to serve its customers better through having accurate and comprehensive insight across entire customer accounts.