• Women in work in London complete 75 hours or ten typical working days more per year than the rest of the UK’s female workforce
  • Scottish female workers work 70 hours more than the rest of the UK while in the North West women complete 14 hours more than the overall average
  • Record 14.6 million women in work, with 975,000 more in work than five years ago
  • Female millennials work 136 hours or roughly 18 typical working days more than the UK’s female workforce overall
  • blow LTD has identified growth in time poverty amongst working women and now delivers on demand beauty services to homes, hotels or events
  • Through Seedrs, blow LTD is opening a crowdfunding round exclusively to customers and Seedrs investors to grow the offering and start the brand’s roll out beyond London

Women in full and part time work in London, Scotland and the North West are on average working the most hours in the UK while female millennials are the hardest workers. This is according to new analysis1 by blow LTD, the leading online fast beauty provider.

blow LTD’s analysis follows the news that the number of women in employment hit a record 14.6 million at the end of 2015, with nearly 1 million (975,000) more women in work than five years ago2.

Women in work in London complete on average 1,631 hours a year (75 hours or ten typical working days more than the rest of the UK’s female workforce) while for Scottish female workers the figure is 1,626 (70 more than the rest of the UK). Working women in the North West were the third hardest workers with 1,570 hours a year, representing 14 hours more than the rest of the UK.

The research also highlighted those working women aged 22 – 29 (the ‘millennial’ generation) are on average working 1,692 hours a year (136 hours or roughly 18 typical working days more than the rest of the female workforce). Women in work aged 30 – 39 complete on average 1,631 hours a year (75 hours or 10 typical working days more than the rest of the UK). Those women in work aged between 40 and 49 clock in an average 1,515 hours a year – 42 hours or roughly six days a year less than the average UK working woman.

blow LTD has identified a growing emergence of time poor working women. The firm wants to reinvent the high street beauty sector with an app specifically designed to suit today’s time-poor consumers with beauty services, including blow dries, make-up and manicures and pedicures delivered to homes, hotels or events. Launched by vastly experienced co-founders Dharmash Mistry and Fiona McIntosh in 2013, blow LTD is the number one marketplace bespoke app for consumers and professional stylists, make-up artists and nail technicians to set availability, book appointments and accept jobs.

blow LTD recently announced that it is partnering with Seedrs, the UK’s No.1 equity crowdfunding platform, it will open a crowdfunding round exclusively to its customers and Seedrs investors. The money raised will be used to grow blow LTD’s offering and start the brand’s roll out beyond London.

Fiona McIntosh, co-founder of blow LTD, commented “Our research highlights the levels of time poverty faced by working women across the UK. There are more working women than ever before, and those women – whether Millennials or working Mums – are putting in significant hours. With increasing pressures at work, comes a greater burden in our social media mad world, to look well groomed.

“As a company predominantly made up of working women, we completely understand this pressure. So we have created a beauty service that can help busy women look and feel great fast. Whether it’s an early morning meeting, wedding, party, surprise date night, or you’re a mum with young children, who finds it almost impossible to escape the house, we’ve created a service that fits in effortlessly with a busy life. It’s as much about giving harried women a shot of confidence as well as making them look fabulous.

“We are delighted that through Seedrs, we can give our savvy customers the opportunity to share in our future success. We believe that through this fundraise, we will not only reach a strong entrepreneurial base but also highlight the benefits of our service to a nationwide audience.”

Caroline Nokes, MP for the All Parliamentary Group on Body Image and Parliamentary Private Secretary at the Department for Transport, said: “blow LTD’s research has identified a growing trend amongst working women in the UK. As the number of women in work reaches record highs, it’s important that as a country we recognise the increasingly limited amount of spare time that women now have. I have experienced the pressures of allotting time for both my professional and personal life, and I welcome companies that are tailoring services to help alleviate these pressures. blow LTD has come up with a beauty brand that works with women to not only reduce the amount of time poverty they have in their life but also to encourage self-confidence. It’s great to see that the company has lofty growth ambitions as this will ultimately help more busy working women up and down the UK.”

Paid hours worked (both full time and part time) for female employees
UK region Average hours worked (annual) Compared to the rest of the UK (annual)
London 1,631 +75
Scotland 1,626 +70
North West 1,570 +14
UK 1,556 0
South East 1,528 -28
North East 1,515 -42
East Midlands 1,515 -42
West Midlands 1,515 -42
Wales 1,515 -42
Northern Ireland 1,510 -46
Yorkshire and The Humber 1,491 -65
East 1,477 -79
South West 1,421 -135

Source: blow LTD analysis (April 2016)

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