Posted By Gbaf News
Posted on February 21, 2017
MealFix, a new click and collect lunch club launched in London late last year.
The fixed-price lunch subscription service gives Londoners access to high-quality, independent restaurant fare for the cost of a sandwich, crisps and a drink from major grab-and-go chains, therefore providing better lunch options at much better value.
Lunch decisions are made easy with the one-click to reserve weekly menu, which is handpicked to provide customers with the best options available.
With backgrounds in online food ordering and group buying, founders, Andrew Moss and Jason Finger, saw a huge opportunity to create a better way for London city workers to gain access to restaurant quality, healthy and delicious food – in the format of a convenient takeaway.
London market advisor, James Poulter, explains: “With a huge emphasis on high-quality delivery at the moment, we realised that quite a large chunk of the delivery fee was being passed on to customers. We wanted to create an equally convenient way to gain access to great food to enjoy at lunchtime which cut out the middle-man – and therefore the markup either copped by the proprietor or the customer.”
All restaurants currently signed on to the platform are independently owned and operated. James Powell of Ma’Plucker says that by partnering with MealFix, he’ll be hoping to build awareness amongst locals who mightn’t have previously known they existed.
“Many of our evening customers don’t realise we’re also open for lunch – or if we were, that it would be convenient for them to grab one of our plucking good meals to go. That’s hardly surprising considering the love that our head chef, Sylvia, puts into our food! We’ll be taking orders, putting the same care into preparing the food and then packing it up for only these customers who’ve pre-ordered to collect at a time convenient to them, ensuring a “plucking good experience,” said Powell.
Louis Sloley of Tombo – Poké&Matcha Bar comments:“MealFix is a way for us to demonstrate quality to a new audience. By offering an alternative to the standard lunch option, we can build a reputation amongst new potential customers who might work in the local area but haven’t properly explored the surrounding dining options. I like that these offers are limited to this member platform.”
