The road to successful business communication has changed under the feet of once successful baby boomers who now find that they are struggling to make sense of this new digital era. In her new book, The Boomer’s Ultimate Guide to Social Media Marketing, entrepreneur Kalynn Amadio shows the more than seven million baby boomer entrepreneurs and small business owners how to use social media to help them travel this road and build a thriving business.
“In talking with hundreds of baby boomer business owners over the years, I’ve learned that many of them find social media to be confusing and overwhelming,” says Amadio. “That’s why I decided to write a book that provided them just what they needed to know in order to get started, especially which social media sites they should focus on and how to set up accounts on those sites.”
Written like a travel guide, the book highlights five elements of a social media strategy that small business owners need to consider:
- Destination: Where do you want to want to go and why (which social media sites are best for your business)?
- Language: What are you going to talk about when you visit, and what content should you leave behind?
- Etiquette: How will you engage potential customers and what communication style should you adopt?
- Transport: How will you most effectively deliver your content to your various social media destinations?
- Timing and frequency: When and how often should you share content?
Amadio helps readers answer these questions by providing an overview of six social media destinations they should visit, important insider tips to make their stay more enjoyable, and suggested itineraries to make travel easier as they become acclimated to the new environment. Step-by-step instructions on how to set up accounts, profiles, pages, images, and other information will start them on their journey. Once readers answer these questions they’ll be on their way to creating a personalized Marketing Action Plan to follow.
“Social media is a great way to get in front of ideal prospects and increase customer retention and loyalty,” says Amadio. “And most importantly using social media can be fun as well as effective in growing a business.”
The Boomer’s Ultimate Guide to Social Media Marketing is available from most storefront and online bookstores. For more information, visit mavenhousepress.com/the-boomers-ultimate-guide-to-social-media-marketing.