The India beauty and personal care market reached $26.1 Billion in 2020, with a projected CAGR of 9.6% from 2021-2026, driven by organic product demand and innovative marketing.
According to the latest report by IMARC Group, titled “India Beauty and Personal Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the India beauty and personal care market reached a value of US$26.1 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 9.6% during 2021-2026.
Beauty and personal care products are prepared by utilizing several chemical compounds derived from synthetic sources or natural extracts. They include sun care, color makeup, fragrances, toothpaste, hair dyes, facial tissues, serums, cleansers, colognes, etc. Beauty and personal care products offer numerous benefits, such as maintaining skin health, delaying the signs of aging, enhancing physical appearance, boosting self-esteem, etc. As a result, consumers across India are increasingly using vegan, organic, and inorganic product variants, which are available at supermarkets, hypermarkets, convenience stores, pharmacies, drug stores, online stores, etc.
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The growing focus on personal hygiene and skin health is one of the key factors driving the India beauty and personal care market. In addition to this, several government bodies and private organizations are launching various favorable initiatives to spread awareness towards the importance of feminine and personal hygiene. This, in turn, is also catalyzing the market growth. Furthermore, the shifting preferences towards customized, organic, and premium product variants, owing to the influence of social media and the inflating disposable income levels of consumers, are acting as significant growth-inducing factors. Besides this, the adoption of innovative marketing strategies among retailers, such as the introduction of housing beauty studios with personalized beauty advisors, to propel customer engagement and expand the market base is expected to augment the India beauty and personal care market over the forecasted period.
Read More: Top Players in the India Beauty and Personal Care Market
Some of Top Players in the India Beauty and Personal Care Market Key Players are:
Key highlights of the Report:
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Other Report:
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The article discusses the growth and trends of the India beauty and personal care market from 2021 to 2026.
Key drivers include rising demand for organic products, government initiatives, and innovative marketing strategies.
The market is expected to grow at a CAGR of 9.6% from 2021 to 2026.
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