Hettich, Main Sponsor of the Dubai International Furniture Accessories Components (DIFAC) exhibition that takes place at DWTC from March 12-14, 2018 along with Dubai WoodShow, will showcase the latest innovation in furniture and interiors

Hettich At Dubai International Furniture Accessories Components
Hettich At Dubai International Furniture Accessories Components

The Gulf’s upwardly mobile young families are going to be spoilt for choices by the new space-saving furniture fittings and hardware products brought to the region by German furniture fittings and hardware manufacturer, Hettich – a company that is aggressively marketing its products to help families get increased space at home with its hardware range.

Hettich’s wide range of solutions are a perfect fit for the luxury homes that offers ample space as well as big commercial offices. Hettich’s furniture fittings and solutions offer the interior fit out companies their most desired products to provide the right furnishing and interiors solutions.

Besides, on the flip side, with modern homes getting smaller, every square foot within the living space counts and families find little space to move freely due to heavy furniture and household appliances that squeezes the living space. Hence, the need for chic, trendy, space-saving and foldable fittings solutions is growing by the day.

Hettich also has the perfect solutions for homes where space management is key to allow greater liveable space.Technology-enabled hardware and furniture fittings are becoming more affordable with a number of manufacturers creating additional living space by developing innovative storage solutions, hardware and space-saving fittings that adds space, value and life in a small apartment.

German furniture fittings and hardware manufacturer Hettich is one of them and its 6,000 employees work day and night in trying to bring extra comfort to the living space at home and working space at office. The company is going to showcase its latest technologies and products at the Dubai International Furniture Accessories Components, Semi-Furnished Products (DIFAC) exhibition to be held at the Dubai World Trade Centre from March 12-14, 2018.

Dawood Al Shezawi, CEO, Strategic Marketing and Exhibitions, organiser of the DIFAC, says, “New technology-enabled space-saving smart furnishing solutions by Hettich are the need of the hour in our societies – where new families, especially working couples and small families – need extra space at home by smartly storing the essentials that will make their lives more comfortable.

“The interior contractors and fit-out service providers can develop innovative kitchen concepts, Large Wardrobes and many other innovative solutions for comfort and space savings with Hettich fittings like concealed drawer runners, soft closing hinges, wardrobe sliding systems and kitchen& wardrobe accessories.

“These small changes make big difference in life and these are the products and services consumers need in the region. DIFAC provides a wonderful opportunity for the industry and other stakeholders to showcase the best on offer in the market.”

Hettich Middle East entered into the UAE and GCC with its local office in Dubai in 2011. Prior to that Hettich used to manage its GCC operations from its Head Quarters in Germany. Apart from its Office in JLT, Dubai, Hettich Middle East is having its Application Centre to give a live experience of the innovative features to its customers in Karama and the warehouse facilitated at Jabel Ali to serve the local customers.

It’s entry in the UAE and GCC markets comes at a time, when tens of thousands of homes are being delivered in the region to house new families looking for a better life in the Gulf countries.

The addition of 55,000 new housing units in Dubai in 2017-18 will boost the region’s US$17.7 billion fit-out sector as thousands of families move into their freehold homes that require furniture, hardware fittings and household items as well as interior décor products.

A total of 25,000 residential units were expected to be delivered in Dubai last year and a further 30,000 in 2018, according to Jones Lang LaSalle, a global real estate advisory.

Dubai will see a further 163,840 properties being built over the next five years from 387 projects. The year after could see 19,850 units and 17,754 further homes in 2020. So far in 2017, Dubai has seen the launch of 90 projects consisting of 36,556 units

According to Ventures Middle East research, interior-based design and fit-out spend in the GCC has risen from $15.5 billion in 2016 to $17.7 billion last year.

DIFAC showcases innovative furniture technologies, products and brands. At display by the global players of the furniture industry, it gives the visitors a chance to educate themselves about the latest products in surfaces and fittings, elements and systems, semi-finished products and materials, furniture fabrics and upholstery materials.

In order to capture the market, more than 300 exhibitors from 100 countries are all set to showcase their innovative solutions at the next edition of DIFAC Show in 2018, running in conjunction with Dubai Wood Show, which will showcase new designs, style and product innovation on managing home space in an innovative ways.

KA Parameswaran, Managing Director of Hettich Middle East, said, “Hettich is the perfect fit for the Gulf’s new home-owners as well as tenants who would want to get the best out of the furniture fittings and the best value for every dirhams spent on quality, innovative solutions and for long lasting German furniture fittings and hardware.

“As a technology-driven space-saving furniture fittings and hardware manufacturer, we enhance the living experience for our customer who chooses Hettich’s products. It’s not only furniture fittings – but we are talking about lifestyle choices.

“We find DIFAC as the perfect platform to spread our message and reach out to our customers and other stakeholders. We are happy to partner with DIFAC.”

Hettich was founded in 1888 and is today one of the world’s largest and most successful manufacturers of furniture fittings.Over 6,000 members of staff in almost 80 countries work together towards one objective: developing intelligent technology for furniture.

Back in 1888 Karl Hettich designed a machine that revolutionised the production of anchor escapements for Black Forest cuckoo clocks. In 1928, August Hettich turned towards the furniture industry with an innovative production line for piano hinges.

Outstanding engineering achievements, entrepreneurial courage and a reliable instinct for the needs of the market – are the cornerstones of Hettich’s success – built on for over 125 years. Hettich has been a wholly owned family business ever since – now with Dr. Andreas Hettich at the helm as the fourth generation managing director.

In addition to the residential sector, Dubai will add 40,000 hotel rooms and service apartments to meet the growing demand of tourists as part of the build-up to the Expo 2020, which is less than three years away.

Dubai currently has 100,000 hotel rooms and service apartments. By October 2020, the emirate will host 140,000 hotel rooms and service apartments – all needing furniture fittings and hardware solutions to make them guest-friendly.

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