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Google challenges EU orders to open up to AI, search-engine rivals

Published by Global Banking & Finance Review

Posted on September 29, 2026

3 min read

· Last updated: September 29, 2026

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Google Appeals EU Orders to Share Search and AI Access, Cites Privacy Risks

Google Challenges EU Antitrust Orders Over Data Sharing and AI Access

By Foo Yun Chee

Background on EU Orders and the Digital Markets Act

BRUSSELS, Sept 29 (Reuters) - Alphabet's Google has challenged two EU orders to help AI rivals such as OpenAI access its services and search engine competitors to access its search data, saying these would undermine privacy safeguards and cause irreversible harm to European users.

EU antitrust regulators ordered the US tech giant in July to help online search rivals and artificial intelligence developers use services available to its Gemini AI model under rules known as the Digital Markets Act, which is aimed at reining in Big Tech.   

Google’s Arguments Against the Orders

The challenges escalate a clash between Google and EU regulators over the scope of the DMA, with the company arguing that compliance measures designed to open up competition would come at the cost of user privacy and security. 

The changes will kick in next year. Google filed its challenges to the Luxembourg-based General Court, Europe's second-highest court, on Monday.

Statements from Google

"We're appealing decisions that will force us to share people's private search history without sufficient anonymisation and weaken vital security protections on Android," Google's senior director of competition, Oliver Bethell, said in a statement. 

"People use Search for their most personal questions — from medical worries to close relationships — and mandating we share these personal queries without adequate safeguards would cause irreversible harm to user privacy," he said.

Responses from EU Commission and Industry

EU Commission’s Position

The European Commission, which enforces the DMA, said it took note of Google's legal challenge.

"As always, the Commission will defend its decisions in court," a spokesperson said.

"More generally, it should be stressed that the Commission's two specification decisions carefully consider the integrity and security with respect to the features involved, as well as ensuring the protection of the personal data of end users."

Industry Reactions: DuckDuckGo Supports EU

DuckDuckGo, a US-based internet privacy company known for its search engine that does not track users' search history or personal data, backed the EU watchdog.

"The anonymization framework is robust and no amount of manufactured doubt changes that. The only thing an appeal buys Google is time," a DuckDuckGo spokesperson said. 

(Reporting by Foo Yun Chee in Brussels; Editing by Matthew Lewis)

Key Takeaways

  • Google contends that the mandated data sharing—such as users’ private search histories—lacks adequate anonymisation and risks irreversible harm to user privacy and Android security (marketscreener.com)
  • EU regulators say the DMA orders include robust, multi-layered anonymisation measures aligned with GDPR principles and will defend their decisions vigorously in court (digital-markets-act.ec.europa.eu)
  • DuckDuckGo supports the EU’s approach, praising the anonymisation framework as “robust” and suggesting Google’s appeal is a stall tactic (marketscreener.com)

References

Frequently Asked Questions

Why is Google challenging the EU orders?
Google argues the EU's orders to open its search and AI services to rivals will undermine privacy protections and could cause irreversible harm to users.
What is the Digital Markets Act (DMA)?
The DMA is an EU regulation aimed at increasing competition by requiring big technology companies like Google to allow rivals access to certain services and data.
How does Google claim these orders affect users?
Google claims that sharing private search histories without sufficient anonymization would weaken security and compromise user privacy.
Who supports the EU's position against Google?
DuckDuckGo, a privacy-focused search engine, supports the EU regulator's stance and believes Google's appeal is to delay compliance.
What is the role of the European Commission in this case?
The European Commission enforces the DMA and maintains its decisions are designed to balance competition, integrity, and user data protection.

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