Published by Uma Rajagopal
Posted on February 16, 2022
In today’s digital era, business models have gone through an absolute metamorphosis. Organizations are mending their way to eCommerce which substantially creates room for cloud advertising. Technological advancements inspire the users to execute myriad operations like shopping, banking, etc. right from their fingertips. Consequently, boosting the requirement of cloud-based services. As the audience embarks on the path of digitization, organizations are adopting cloud advertising to ameliorate brand awareness which has resulted in an impressive boost in sales. As a result, organizations are embracing the newfangled online marketing techniques fostering the growth of the cloud advertising market.
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Stringent Rules and Safety Measures to Cripple the Expansion of Cloud Advertising Market
As the cloud advertising market continues to enrich the growth of industries, turning a blind eye to the other facet can hamper the growth of business as well as economies. With all the dealings of commercial activities going online, business finance and critical data are more prone to cyber-attacks. Taking cloud computing into consideration, data security is one of the major concerns which hinders the growth of the market.
Over and above, the despotic rules and regulations set all over cloud advertising is another chief spanner in the development. To establish security, diverse regulatory officials viz FISMA, HMG, NIST, FedRAMP, and ISO have set the seal of rules on cloud advertising. Further, in the stance of cloud computing convention, the service providers need to abide by the given set of rules and regulations.
To fortify the consumer data, Payment Card Industry Data Security Standard (PCI DSS) and Health Insurance Portability and Accountability Act (HIPAA) keep a constant check on conforming the data security irrespective of the fact that synchronizing data accumulated from various endpoints in a single format. Inevitably the factors can curtail the expansion of the cyber security market.
North America Domineering Cloud Advertising Sector
Immaculate infrastructure service along with inflating high GDP per capita ushered the blooming of the cloud advertising market in North America. The aforementioned specs have made it hassle-free for North American market players to espouse cloud advertisement to take the lead and dominate the kingdom. The U.S. and Canada economies, being the early birds in welcoming the cutting-edge cloud advertising technology & with the mushroomed use of smartphones augment the growth in Northern areas of America.
However, it is envisaged that the Asia Pacific’s developing nations will take a move steadily towards the adoption of cloud services. Profuse companies across industries are all set to get the most out of the inexpensive workforce and elementary regulations in economically developing nations. Indispensable demand for eCommerce in APAC regions offers a leeway for the IT companies and micro-enterprises to come into the picture and mark their existence in the cloud advertising market.
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Global Cloud Advertising Market: Key Players
Amidst the development of cutting-edge advancements in cloud advertising technology, the cloud advertising market filled with revolutionary enhancements. Some of the key players operating in this landscape are Adobe, Salesforce, Oracle, IBM, Google, SAP, PEGA, InMobi, Experian, and Acquia.
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