The fruit beer market is growing as millennials and high-income groups favor exotic flavors, with Europe and Asia Pacific emerging as key regions.
The growth of the fruit beer market is a direct function of the number of breweries emerging across the cosmopolitan landscape of the world. For several decades, consumption of alcohol was a practice of the elite and aristocratic sections of the society. This historic rooting of alcoholic beverages in the lifestyles of the masses reflects in today’s consumption patterns as well. The inclination of the affluent population groups towards beer products has given a thrust to market expansion. Furthermore, the global fruit beer market is making headways for unprecedented revenue generation as a large section of millennials and high-income groups become active consumers of fruit beer.
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The next decade is projected to witness a surge in demand for fruit beer, primarily due to the affinity of the masses towards exotic alcoholic drinks. Availability of fruit beer in a variety of sapid flavors such as mango, raspberry, and cranberry has aided market growth. There are qualms about the assertion that the interests of the masses toward brewing their own beer at home would accelerate market sales. Emergence of new breweries across urban centers has sent ripples across the global beer industry.
Conventional Beer Could Create a Niche in Consumer Demand Patterns
Beer is found to be the third-most popular beverage in the world, only preceded by water and tea in terms of popularity. In recent years, the demand for craft beer has witnessed a sharp uptick, a trend that is expected to gain momentum in the times to follow. The growing demand for craft beer can be attributed to the contestable brewing standards followed across modern breweries. Therefore, conventional beer that is brewed across old and traditional breweries in non-mechanized ways is expected to capture the attention of the masses. Moreover, conventional beer, also categorized as craft beer, is found to have low ethanol content and a high concentration of phenolic antioxidants. This adds to the health-friendliness of the beer, creating new pathways for growth within the global fruit beer market.
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Europe to Emerge as a Massive Consumer of Fruit Beer
Several European nations such as England, France, and Germany host some of the oldest and most authentic breweries. This has directly caused a continuum of demand for fruit and other forms of beer across the regional market. Moreover, beer consumption is rarely missed out during dinners and celebrations held across Europe. Therefore, the sound grounding of the population towards beer consumption is creating a large playfield of opportunities for leading breweries and manufacturers in Europe. In addition to the aforementioned factors, consumption of beer is a primary source of leisure for attendees of concerts, sports events, and even corporate gatherings. Asia Pacific is also emerging as a sound consumer of fruit beer as people show a canny sense of proclivity towards alcoholic drinks in the region.
Some of the key players functioning in the global fruit beer market are Buxton Brewery, Brouwerij Van Honsebrouck N.V., TITANIC BREWERY, Samuel Smith Old Brewery, Cascade Brewing, Innis & Gunn Brewing Company, and Dogfish Head Craft Brewery Inc.
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The article discusses the growth of the fruit beer market as a lasting trend among millennials.
Fruit beer's popularity is driven by millennials' interest in exotic flavors and the emergence of new breweries.
Europe and Asia Pacific are key regions for fruit beer consumption due to cultural and emerging interests.
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