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    Home > Top Stories > Ericsson’s Q2 sales fall a smaller-than-expected 7%
    Top Stories

    Ericsson’s Q2 sales fall a smaller-than-expected 7%

    Published by Uma Rajagopal

    Posted on July 12, 2024

    1 min read

    Last updated: January 30, 2026

    The image represents Ericsson's Q2 sales report, indicating a 7% decline in revenue due to sluggish 5G demand, offset by growth in North America. This aligns with the challenges faced in the telecom industry.
    Ericsson's Q2 sales report highlights a 7% decline, reflecting telecom market challenges - Global Banking & Finance Review
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    Tags:telecommunicationsmarket conditionsinvestmenttechnology

    Quick Summary

    (Reuters) -Swedish telecom gear maker Ericsson reported a smaller-than-expected 7% drop in second-quarter sales on Friday as sluggish demand for 5G gear in most markets was slightly offset by 14% growth in North America.

    Ericsson’s Q2 sales fall a smaller-than-expected 7%

    (Reuters) -Swedish telecom gear maker Ericsson reported a smaller-than-expected 7% drop in second-quarter sales on Friday as sluggish demand for 5G gear in most markets was slightly offset by 14% growth in North America.

    Revenue dropped to 59.9 billion crowns ($5.69 billion) from 64.4 billion crowns a year ago. Analysts, on average, had forecast revenue of 58.3 billion crowns in an LSEG poll.

    Ericsson and rival Nokia have had to slash thousands of jobs as customers buy less 5G telecom equipment.

    Both companies were more upbeat in April, however, projecting a stronger second half of the year.

    “We expect market conditions to remain challenging this year, as the pace of India investments slow. However our sales will benefit during the second half from contract deliveries in North America,” said CEO Börje Ekholm in a statement.

    The group’s adjusted gross margin widened to 43.9%, from 38.3% a year earlier.

    ($1 = 10.5104 Swedish crowns)

    (Reporting by Olivier Sorgho; Editing by Anna Ringstrom and Janane Venkatraman)

    Frequently Asked Questions about Ericsson’s Q2 sales fall a smaller-than-expected 7%

    1What is a gross margin?

    Gross margin is a financial metric that shows the percentage of revenue that exceeds the cost of goods sold (COGS). It indicates how efficiently a company is producing its goods.

    2What is 5G technology?

    5G technology is the fifth generation of mobile network technology, offering faster speeds, lower latency, and the ability to connect more devices simultaneously compared to previous generations.

    3What is revenue?

    Revenue is the total income generated by a company from its business activities, typically from the sale of goods and services before any expenses are deducted.

    4What is market demand?

    Market demand refers to the total quantity of a product or service that consumers are willing and able to purchase at various prices during a specific time period.

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