Leading global payments provider, Equiniti International Payments, has today announced the launch of a new brand identity and new name – EQ Global.
The new brand assets will include changes to the company’s name, logo and website, and will better reflect the company’s mission – simplifying mass global payments for businesses of any size.
As part of Equiniti, the specialist payments provider has enjoyed record growth over the last year and made significant investments in personnel. The rebrand marks the next stage in the company’s journey.
Coupled with the significant backing from Equiniti’s rich heritage, EQ Global benefits from an unrivalled global reach, offering payment services to almost 180 countries, in around 130 currencies.
Nick Pedersen, Managing Director of EQ Global said: “Our rebrand marks a significant milestone in our journey and we’re delighted to announce its completion. The evolution of our brand reflects the extensive conversations we have had with our customers and is driven by our goal to further develop our high calibre cross-border payments offering.
“EQ Global is going from strength to strength and we’re now processing a record number of transactions each month. As we continue to target new market sectors, our new brand will reinforce our drive to marry simple, clear products with an integrated end-to-end payments solution, and EQ Global will continue to thrive in delivering payments simply, quickly and efficiently.”