Digital Trends Rolls Out GDPR-Compliant Advertising Options

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Posted By Gbaf News

Posted on June 2, 2018

Digital Trends Rolls Out GDPR-Compliant Advertising Options

Digital Trends, the consumer-facing digital media company with more than 30M unique monthly visitors, announced today a suite of GDPR-compliant programmatic offerings including desktop display, mobile and video inventory.

On May 25th, the General Data Protection Regulation (GDPR) went into effect. The EU initiative to protect privacy by ensuring advertiser transparency surrounding consumer data use and monetization has led to a decrease of up to 40 per cent in European ad demand, resulting in advertisers vying for GDPR compliant traffic sources.

In the wake of GDPR, Digital Trends offers its premier advertising partners GDPR compliant programmatic packages. This allows advertisers to continue to reach their desired audiences in the markets they need to reach them, in a way that respects the wishes of the core EU audience of Digital Trends and its subsidiary sites, Digital Trends Español and The Manual.

“Not only are we fully GDPR compliant, but we’re proud to offer GDPR compliant traffic for purchase,” says Andrew Beehler, Senior Manager of Programmatic & Yield Ops for Digital Trends. “We’re able to do this as a result of our programmatic department’s foresight ahead of GDPR, as well as our longstanding dedication to a consumer-first experience.”

Digital Trends has structured packages delivering desktop display, mobile, and video inventory across verticals such as: mobile news & product reviews, gaming, automotive, cool-tech, movies & entertainment, home theater, men’s fashion & lifestyle, food & drink, and Spanish language technology content.

“I’m excited about the opportunity to provide programmatic solutions to our key advertisers, to allow them to continue their programmatic buying programs in a GDPR-compliant way,” Beehler continues.

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