Posted By Gbaf News
Posted on May 4, 2018
Renowned for their creative approach and fresh-thinking, results-driven brand agency, Champions (UK) plc are further adding to their creativeness with the appointment of former ITV Commercial Content Director, Gary Knight.
Working in a Creative Director role, Gary will develop the campaign delivery expertise of Champions across all sectors, from TV to digital.
Bringing his unique blend of skills to the firm, Gary has vast experience working within broadcast media. His experience includes working as ITV’s branded entertainment and digital sales director, as well as overseeing online advertising for the network.
And, with his ability to be on the forefront of leading trends, Gary is the perfect choice to help Champions drive forward its social media influencer offering – Influencer Champions which is currently working with more than 500 influencers and delivered campaigns for more than 100 brands in the last 9 months.
Through Influencer Champions, which pairs brands with the most suitable influencers, Gary will use his expertise to help develop cost effective partnerships for both brands and bloggers and create creative content on influencer channels to deliver results for clients.
Highly creative and commercially focused, Gary joins Champions at an exciting time as it enters the next phase of its evolution. Built around ‘the perfect 10’, the company offers a portfolio of 10 services including creative, marketing, PR, events, digital, advertising, media, web, publishing and celebrity management. Keen to deliver exactly what their clients need, clients can create their own package of services, using just one, a combination of several, or all of Champions’ services at any one time.
Gary’s appointment comes off the back of a record-breaking year for Champions, in fact, their most successful in their 15-year history and Gary is the firm’s second major appointment in less than year.
September 2017 saw the recruitment of proven sales director, David Simms, as Group Sales Director. David was formerly Trinity Mirror Regional Managing Director (East Midlands) and as such brings invaluable experience and a large network of contacts to the role.
The company’s growth, which is thanks to client demand, has seen the company increase its number of talented team members to 90, with this figure likely to reach 100 over the next 12 months.
Champions’ clients include High Street food retailer, Farmfoods, global law firm, Hogan Lovells, motor marine sport Powerboat P1, RAF charity, The RAF Association, Premier League football team, Tottenham Hotspurs along with celebrities including The X Factor winner, Sam Bailey and Coronation Street favourite, William Roache MBE.
To find out more, visit www.championsukplc.com