Published by Gbaf News
Posted on February 15, 2014
6 min readLast updated: January 22, 2026
Centralised control lowers exposure to risk within 80 operating companies in the group.
Tinubu Square, a leading source of credit risk solutions for trade credit insurers and businesses, has announced that Tinubu RMC SaaS (Risk Management Center) has provided a platform for the centralised control of trade credit risks for Dentsu Aegis Network, the world’s leading media and digital communications group. 80 operating companies within the Dentsu Aegis Network, located in just under 50 different countries have been able to fine-tune their credit insurance policies and control their trade credit exposure more effectively following the extensive software roll-out.
Mike Feldwick, Head Of UK & Ireland At Tinubu Square
Dentsu Aegis Network, which is made up of the global brand businesses of Carat, Dentsu, Isobar, iProspect, Posterscope and Vizeum deployed Tinubu RMC to provide it with extensive management data relating to its trade credit arrangements with customers, aggregate its exposure to trade credit risk by region, country, company and division and make strategic decisions based on the daily credit intelligence and operational reporting delivered by the system.
As a cloud-based, SaaS solution, Tinubu RMC can be implemented without impacting on existing in-house IT systems. This has enabled Dentsu Aegis Network to carry out its deployment in multiple countries, supported by a system that is available in six different languages and provides financial data and calculations in 49 currencies.
John Coyle, Dentsu Aegis Network’s Global Credit Manager said: “We wanted a single view of management data across all the operating companies in the group and across many different territories. Tinubu RMC has delivered this as a SaaS platform, giving us an invaluable tool that can be accessed from any location, in real-time, providing a key advantage in terms of controlling and managing our trade credit, lowering our exposure to risk and enabling us to refine our credit insurance policies worldwide.”
Integration of Tinubu RMC was carried out in phases, with different countries coming online at different stages over the last 18 months. As the Group has acquired new companies, the scalability of Tinubu RMC has proven invaluable, enabling Dentsu Aegis Network to expand its usage as and where it is needed.
Dentsu Aegis Network is making use of the latest release of the Tinubu Risk Management Center which was designed specifically for business-to-business organisations. This solution delivers a comprehensive view of buyer risk throughout the enterprise and bridges the gap between back-office accounts, ERP and front-line CRM systems to help companies manage trade receivables and payments from existing and potential customers at local and/or international levels.
Mike Feldwick, Head of UK & Ireland at Tinubu Square, said: “We managed this project in a close partnership, and whilst it was a major undertaking for both ourselves and Dentsu Aegis Network, it has been a great example of how a SaaS platform like Tinubu RMC can be implemented to consolidate trade credit management decisions and deliver impactful results in a short time-span. Almost 100 people within the Dentsu Aegis Network are now utilising the platform on a regular basis to make decisions that will benefit the Group on a short and long-term basis, and it continues to evolve as the organisation’s requirements change.”
Centralised control lowers exposure to risk within 80 operating companies in the group.
Tinubu Square, a leading source of credit risk solutions for trade credit insurers and businesses, has announced that Tinubu RMC SaaS (Risk Management Center) has provided a platform for the centralised control of trade credit risks for Dentsu Aegis Network, the world’s leading media and digital communications group. 80 operating companies within the Dentsu Aegis Network, located in just under 50 different countries have been able to fine-tune their credit insurance policies and control their trade credit exposure more effectively following the extensive software roll-out.
Mike Feldwick, Head Of UK & Ireland At Tinubu Square
Dentsu Aegis Network, which is made up of the global brand businesses of Carat, Dentsu, Isobar, iProspect, Posterscope and Vizeum deployed Tinubu RMC to provide it with extensive management data relating to its trade credit arrangements with customers, aggregate its exposure to trade credit risk by region, country, company and division and make strategic decisions based on the daily credit intelligence and operational reporting delivered by the system.
As a cloud-based, SaaS solution, Tinubu RMC can be implemented without impacting on existing in-house IT systems. This has enabled Dentsu Aegis Network to carry out its deployment in multiple countries, supported by a system that is available in six different languages and provides financial data and calculations in 49 currencies.
John Coyle, Dentsu Aegis Network’s Global Credit Manager said: “We wanted a single view of management data across all the operating companies in the group and across many different territories. Tinubu RMC has delivered this as a SaaS platform, giving us an invaluable tool that can be accessed from any location, in real-time, providing a key advantage in terms of controlling and managing our trade credit, lowering our exposure to risk and enabling us to refine our credit insurance policies worldwide.”
Integration of Tinubu RMC was carried out in phases, with different countries coming online at different stages over the last 18 months. As the Group has acquired new companies, the scalability of Tinubu RMC has proven invaluable, enabling Dentsu Aegis Network to expand its usage as and where it is needed.
Dentsu Aegis Network is making use of the latest release of the Tinubu Risk Management Center which was designed specifically for business-to-business organisations. This solution delivers a comprehensive view of buyer risk throughout the enterprise and bridges the gap between back-office accounts, ERP and front-line CRM systems to help companies manage trade receivables and payments from existing and potential customers at local and/or international levels.
Mike Feldwick, Head of UK & Ireland at Tinubu Square, said: “We managed this project in a close partnership, and whilst it was a major undertaking for both ourselves and Dentsu Aegis Network, it has been a great example of how a SaaS platform like Tinubu RMC can be implemented to consolidate trade credit management decisions and deliver impactful results in a short time-span. Almost 100 people within the Dentsu Aegis Network are now utilising the platform on a regular basis to make decisions that will benefit the Group on a short and long-term basis, and it continues to evolve as the organisation’s requirements change.”
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