Acxiom® Corporation (Nasdaq: ACXM), a recognised leader in enterprise data, analytics and software as a service, has been appointed by NewDay, a specialist consumer financial services business, to build and manage its enterprise customer data warehouse.

The latest development in the five-year relationship sees Acxiom providing a fully managed service of all of NewDay’s back office data, enabling the company to make business decisions on behalf of its retail client based on enhanced information. NewDay will leverage the use of advanced analytics, campaign management and business intelligence across its entire data warehouse as part of this process.

NewDay, formerly known as SAV Credit, currently manages the information of over 5 million customers and provides credit and store card services to leading UK retail brands including House of Fraser, Debenhams, Laura Ashley and Arcadia Group stores (Miss Selfridge, Topshop, Topman, Wallis, Outfit, Evans, Burton Menswear and Dorothy Perkins), in addition to its own brand credit cards (aqua, marbles and Opus).

Sanjay Sharma, Chief Operating Officer at NewDay, said: “Our aim is to make the best use of the data we maintain in order to better inform our business decisions.  We are confident that we will achieve this through Acxiom’s innovative software. The platform is important to ensuring our business can continue to effectively respond to the rapidly evolving challenges of marketing today but it will also provide us with the advantage of further anticipating the needs of our customers in the future. ”

Christian Peck, UK Managing Director at Acxiom added: “We’re passionate about innovation and delivering high performance to our clients. NewDay has undergone exceptional growth over the past few years to become one of the UK’s largest issuers of credit cards. With this growth has come a vast increase of data, NewDay was looking for a company which shared its vision of harnessing the power of data and analytics, so this relationship was a perfect match.”