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Home > Top Stories > Act-on named a visionary in the 2018 Gartner Magic quadrant for CRM lead management

Act-on named a visionary in the 2018 Gartner Magic quadrant for CRM lead management

Published by Gbaf News

Posted on September 20, 2018

3 min read

Last updated: January 21, 2026

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Act-On Software, the leading Adaptive Marketing platform that drives personal and purposeful multi-channel marketing for mid-market enterprises, announces that it has been positioned by Gartner, Inc. as a Visionary in the 2018 Magic Quadrant for CRM Lead Management. Gartner’s evaluation is based on extensive research and customer feedback that speaks to Act-On’s completeness of vision and ability to execute. This is the second time that Act-On was named a Visionary in this Magic Quadrant analysis.

“To us, our Visionary position in the 2018 Gartner Magic Quadrant for CRM Lead Management is confirmation of our promise to innovate bravely, guide customers to unlock creative marketing strategies, and help marketers connect at a more personal level,” said Kate Johnson, Act-On Software CEO. “We feel that Gartner analysis reflects this commitment to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn customers’ data into applicable substance.”

Act-On’s Adaptive Marketing vision for the future of marketing automation is the new standard for B2B marketing automation.

Adaptive Marketing adds an intelligence layer that predicts, adapts, and responds to the way each customer wants and expects to be engaged. This allows marketers to deliver more precise, personalised engagement paths for buyers and customers. In doing so, marketers will have access to engagement data everywhere, so they can promptly deliver the best message, at the perfect time, through the ideal channel with machine learning.

Act-On’s Adaptive Marketing vision and strong focus on customer success has driven its recent business momentum. In a sign of customer confidence, Act-On set company records for contract lifetime value while hiring almost 100 new employees in 2018. Some of Act-On’s 4,000+ customers include large enterprise organisations like Samsung Semiconductor, Inc., The Guardian Life Insurance Company of America® (Guardian), and Hughes Europe, along with customers across key industries such as NYU (Higher Ed), GenPak (Manufacturing) and Truity Federal Credit Union (Fiserv).

To receive a complimentary copy of the 2018 Gartner Magic Quadrant for CRM Lead Management report, please visit here.

Gartner, Magic Quadrant for CRM Leader Management, Ilona Hansen, Jason Daigler, Julian Poulter, Noah Elkin, 12 September 2018.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.