Published by Global Banking & Finance Review®
Posted on April 28, 2025
3 min readLast updated: January 24, 2026
London Mayor Sadiq Khan plans a bid for the 2040 Olympics, aiming to make London the world's top sports capital. A report shows significant economic benefits from hosting major events.
LONDON (Reuters) -London Mayor Sadiq Khan wants the city to bid to host the 2040 Olympics as part of an ambitious plan to make London the world's foremost sporting capital.
The mayor's office was publishing a report on Monday that says the staging of six events last year, including the Champions League final at Wembley and the London Diamond League meet, generated 230 million pounds ($306.84 million) and attracted almost 500,000 sports fans to the city.
"I'm somebody who loves sport, and I see the benefit of watching it," Khan told The Times newspaper. "But what I thought we'd do is commission a report to work out the economic impact sport has.
"My ambition has always been for London to be the sporting capital of the world, and then to consolidate our position. Whether it's boxing, the NFL, Major League Baseball; we're talking to the NBA about bringing basketball to London. I think it's so important. But what this report does is quantify the economic dividend we receive."
The mayor has already joined forces with UK Sport and Athletic Ventures (a joint venture between UK Athletics, Great Run Company and London Marathon Events) announced on Sunday they hoped to bid to host the 2029 World Athletics Championships.
A formal expression of interest will be submitted to World Athletics in September, contingent on securing 45 million pounds ($59.91 million) in government support.
London will host the Women's Rugby World Cup final at Twickenham this year. England, Ireland, Scotland and Wales are co-hosting soccer's Euro 2028 and are bidding to host the 2035 Women's World Cup.
London has proven successful in staging lucrative American sports as well, generating "estimated spectator spend of over £600 million", according to the 2024 Major Sports Events Impact Report for London created by Think Beyond, with more than three million fans attending since the first NFL London games in 2007.
If successful in securing the 2040 Olympics, London would become the first city to host the summer Games four times, having previously hosted in 1908, 1948 and 2012.
"I would like to see London become the first city to host the Games four times," Khan said. "And if we have the World Championships in 2029, it means in the lead-up there's energy, enthusiasm and investment in track and field, which means you will have the future Mo Farahs, the future Paula Radcliffes.
"Globally, everyone loves coming to London. And we've managed to stage a good event every year in the London Diamond League."
($1 = 0.7496 pounds)
(Reporting by Lori EwingEditing by Christian Radnedge)
The article discusses London Mayor Sadiq Khan's plan to bid for the 2040 Olympics to enhance London's status as a global sports capital.
A report indicates that hosting major sports events generated £230 million and attracted nearly 500,000 fans to London last year.
London is also bidding to host the 2029 World Athletics Championships and has plans for other major sports events.
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