The education technology industry, or EdTech, received a powerful boost in 2020 when millions of students around the world were forced to study online. At the same time, it became clear that such companies are a great alternative to government programs for secondary and higher education.

Considering the current situation with the pandemic, the conditions for the development of EdTech organizations are quite favorable. So, we have collected 9 promising corporations in this area – all of them are worth working for.

Of course, going through job openings and sending CVs will take some time, so be ready to have less energy for school tasks.

More and more students ask themselves: «Is there a chance to pay someone to write my paper for cheap?» when the deadlines are approaching. Surely, if you go online with this question, you will quickly find reliable services. Turning to professionals for help is an amazing way to manage it all and we couldn’t agree more.

Blackboard

Blackboard Learn is a flexible system designed to improve students’ achievements. The company assists workers of K-12 schools to colleges and on-the-job training. One of the company’s goals is to show that interactive teaching is no different from working in a usual classroom.

Blackboard offers three types of courses: 

• Fully interactive: participants communicate online and all materials are available online, too;
• Combined: person-to-person and interactive lessons accompany each other;
• Traditional with web-based materials such as the course schedule and homework assignments, but follow-up discussions are provided online.

Byju’s

This Indian EdTech company was the world’s most valuable one in September 2020 ($11.1 billion). It operates on a rather simple model: one can use the content for free during 15 days after registration.

The learning app offers content mainly for school children (from elementary to upper secondary education). The organization also prepares students for exams in India (IIT-JEE, NEET, CAT, IAS) as well as international ones (GRE and GMAT).

The main subjects are maths and science – the concepts are explained using 12-20 minutes video animation.

Coursera

You’ve probably heard of this world-known platform. Coursera began working with the Universities of Michigan and Pennsylvania as well as Stanford and Princeton in 2012. Now, it’s partnered with over 200 universities and companies around the world.

The platform has courses in various fields in different languages. The mobile app for Android and iPhone is also available.

Learning on Coursera is free. However, if students want to obtain a professional certificate or degree, they must pay for a specific course or specialization.

Google Classroom

Google Classroom has many functions: it lets users create courses, host webinars, and check on students’ knowledge.

The platform combines various Google services:

• Drive for creating and distributing assignments;
• Gmail for communication;
• Calendar for scheduling. 

Students are offered to join a course using a unique key or they may be imported from the school domain automatically. A separate folder is created on the corresponding user drive, and thanks to it, learners submit their homework to the teacher.

The Google Classroom mobile app is available for Android and iOS devices. Thanks to it, users are free to take pictures and attach them to tasks, share files from other platforms, and have offline access to the system.

Age of Learning

Age of Learning is the developer of an educational platform for school and preschool children. It provides a unified online platform and mobile app with timetables and educational materials for children aged 2 to 8, teachers and their parents.

The company develops programs, which are divided into 10 levels depending on the age of the child. All materials were created using gamification technology and the reward system to motivate children. The platform is accessible from any device: computer, tablet, or smartphone. 

It allows parents to track the progress of the child. Analyzing the results, Age of Learning selects the most relevant educational exercises that suit a student’s level of knowledge.

The organization operates in the B2C sector of the online education market. Parents pay subscription fees monthly, while the teachers use Age of Learning for free.

Udacity

Udacity’s goal is to make education more accessible. Distance courses are available free of charge and thousands of students listen to them all over the world.

The scheme is simple: video lectures in English have subtitles and are combined with built-in tests and homework. Each lecture includes a built-in quiz to help students perceive the ideas and concepts.

The courses are different: from artificial intelligence to robotics, physics and building startups. Udacity constantly revises its methods and approach. As a result, many students can master the subject, despite its complexity.

McGraw-Hill

McGraw-Hill is one of the most known EdTech companies providing personalized content, software, and more. It also offers postgraduate education services and publications for medical, business, and engineering specialties. Over 5,000 of its employees work in approximately 135 countries in sixty languages.

Udemy

On Udemy, companies and individual students take online courses in data analysis, leadership development, programming, photography, teamwork and other disciplines. The organization is aimed at giving educators the means to teach what they enjoy.

Now, the platform provides 130 thousand video courses in more than 60 languages. Perhaps the most popular ones are web development, design, marketing, IT and business.

Dreambox Learning

Specializing in math education for elementary and middle school, DreamBox Learning offers over 1,800 lessons for preschool to 8th grade students. Classes come in the form of animations, games and challenges.

DreamBox Learning software was originally designed for out-of-school students looking to improve their knowledge and school districts wanting to upgrade their math curriculum. Now, the courses cover topics such as basic functions, geometry, algebra, and more.

To Sum It Up

So, let’s answer the main question: how do EdTech companies make money?

A number of organizations ask for a minimum payment for their use. Others offer a monthly subscription.

Advertising and subscriptions without it play an important role as well. This option is popular with mobile apps.

Many organizations are engaged in 2B2 sales, selling services not only to users, but also to corporations and businesses.

There is also an income-sharing agreement, which is less common. It applies to expensive courses: the user who successfully finds the job after the training is over deducts part of the income as tuition fees.

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