Clayton Locke, chief technology officer at Intelligent Environments, leading financial services software provider, reveals how the 5.5 inch iPhone 6 – to be announced this evening – will encourage more bank customers to manage their finances via smartphones:
“The larger screen size of Apple’s new 5.5 inch iPhone is set to boost mobile banking usage considerably. According to our recent research of 2,000 UK consumers, a quarter (25%) said they would use mobile banking services more if their smartphone had a 5.5 inch screen, like the new iPhone 6.
“Consumers told us they would feel more comfortable using the larger screen to check their recent transactions, transfer money and view numerous account balances at once.
“Banks tell us the larger screen size will allow them to offer consumers more detailed banking information. For example, they now have the screen real estate to provide customers with diagrams, such as spend pie charts and thermometers showing savings progress. For the first time, these types of personal financial management tools will make their way from desktops to smartphones.
“At Intelligent Environments, we are currently developing a series of financial services apps which take advantage of 5.5 inch screen sizes. Features will include an instant view of finances plus multiple account transactions on one screen.
“The larger screen size of the iPhone 6 will make the experience better for users. According to our research, 20% of smartphone users are already planning on buying the device when it goes on sale. Financial services providers will therefore need to ensure they are making the most out of the new iPhone’s larger screen size.”